Asst. Store Manager | Watsons

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About Al-Futtaim
Established in the 1930s, Al-Futtaim is one of the most diversified and progressive privately held regional businesses, headquartered in Dubai. Operating across more than 20 countries, the Group spans automotive, financial services, real estate, retail and health. With more than 40,000 employees, Al-Futtaim represents over 200 of the world’s most recognised brands, including Toyota, Lexus, IKEA, ACE and Marks & Spencer.

Driven by its purpose to enrich lives and elevate communities, Al-Futtaim focuses on digital innovation, AI, sustainable growth and strategic partnerships, creating long‑term value for customers, communities and partners while building a responsible legacy for future generations.

Overview Of

The Role:


The Assistant Store Manager (ASM) is pivotal in supporting the Store Manager to ensure store efficiency and customer satisfaction, fostering a positive environment that achieves business objectives. The ASM oversees sales strategies, expense management, and inventory control. Leveraging interpersonal skills and sales analytics, the ASM drives store performance to meet financial targets and ensures compliance with retail standards.

What You Will Do:

• Lead, evaluate, and guide sales performance at store level, suggesting strategies to meet sales targets.
• Facilitate monthly category sales meetings, updating staff on performance and suggesting improvement plans.
• Execute strategies, ensuring full program implementation for exclusive products to meet sales goals, providing feedback on promotional effectiveness.
• Initiate expense optimization plans and recommend measures to control store expenses.
• Maintain shrinkage below tolerance levels by monitoring retail standards daily.

• Oversee display implementation and timely restocking, ensuring availability.
• Manage accurate inventory adjustments (GAP, Cycle Counts), adhering to service standards.
• Ensure customer satisfaction surpasses expectations, handling queries and complaints professionally.
• Promote loyalty programs, driving transaction participation.
• Implement selling techniques to achieve conversion rates, communicating promotions regularly.
• Validate proper execution of promotional activities and store initiatives.

• Support store manager in communicating and implementing policies, brand standards, grooming guidelines, and internal control procedures as per SOP.
• Assist with demonstrating strong analytical skills and understanding of the system and reporting.
• Monitor store controllable expenses, supervise loss, asset protection, risk management, and be accountable for inventory management.
• Liaise with mall management and manage store documentation as appropriate (daily reports, banking, refunds, exchanges, etc.).

• Assist with planning and monitoring Personal Development Plans and in‑role development interventions.
• Review and discuss performance appraisal and personal plans of direct reports.
• Implement action plans for employee engagements.

Required Skills To Be Successful:

• Analytical abilities to interpret sales data and implement improvement strategies.
• Empathy and customer service orientation.
• Leadership and people management capabilities.

What Qualifies You For

The Role:

• Minimum of 2+ years of experience in retail and team management, preferably within the beauty sector.
• In‑depth knowledge of the beauty industry and trends.
• Proficiency in retail operational skills including stock management, visual merchandising, systems, and cash handling.
• Strong computer and management skills.
• Empathetic, customer service and results‑oriented approach.
• Leadership, relationship building, and problem‑solving skills.
• Integrity, trust, and ability to deal with ambiguity.
• Proactive attitude and the…