Area Sales Manager - Fashion Retail Operations

Job Snapshot – Role:
Area Sales Manager –

Location:

Doha, Qatar – Industry: Retail – Function:
Store-Branch Management –

Experience:

5-7 years in retail management, including 2-3 years in multi-store management – Job Type: Full Time – Work Arrangement:
On-site

Position Overview

Apparel Group is seeking an experienced Area Sales Manager to oversee the operations, sales performance, and profitability of multiple fashion retail stores within an assigned area in Doha, Qatar. The role involves managing store operations across one or more assigned brands, driving revenue growth, monitoring financial performance, developing retail teams, and maintaining consistent customer service and brand standards. The successful candidate will work closely with Store Managers, Brand Teams, Retail Operations, Buying Teams, and senior management to implement business strategies, optimize inventory, execute marketing campaigns, and achieve operational and financial objectives.

Country:
Qatar – City:
Doha – Industry: Retail – Function:
Store-Branch Management – Salary:
Not disclosed – Gender: No Preference – Candidate Nationality:
Not specified – Job Type: Full Time – Work Arrangement:
On-site

• Oversee the operational and financial performance of multiple retail stores across the assigned area.
• Drive sales growth, improve store profitability, and achieve established business objectives.
• Maintain consistent customer service, operational compliance, and visual merchandising standards.
• Develop and support Store Managers and retail employees to improve individual and team performance.
• Analyze market trends, customer behavior, and financial results to identify business improvement opportunities.
• Coordinate with Brand Teams to implement merchandising strategies, promotional activities, and marketing campaigns across assigned stores.

• Oversee daily operations across multiple fashion retail stores within the assigned area.
• Ensure all stores operate efficiently and comply with company and brand standards.
• Monitor store opening and closing procedures to maintain operational consistency.
• Delegate responsibilities to Store Managers and monitor the completion of assigned activities.
• Enforce company standard operating procedures, policies, and loss prevention audit guidelines across all assigned stores.
• Establish appropriate measures to ensure employee compliance with operational requirements.
• Evaluate store operations and visual presentation standards according to business and customer needs.
• Act as the primary point of contact for Brand Teams regarding the consistent implementation of business strategies, marketing initiatives, and operational requirements.
• Identify operational challenges and coordinate corrective actions to improve store performance.

• Monitor sales performance and financial results across all assigned retail stores.
• Analyze key retail performance indicators to identify opportunities for revenue growth and operational improvement.
• Track units per transaction, average transaction value, monthly sales, sales per square foot, sales turnover, and conversion rates.
• Monitor stock shrinkage and implement measures to improve loss prevention performance.
• Review store profit and loss statements, EBITDA, and other financial reports to assess profitability.
• Use financial data and performance trends to support operational and commercial decisions.
• Monitor store budgets, operating expenses, and financial targets.
• Identify and implement cost‑saving opportunities while maintaining customer service and operational quality.
• Work with Store Managers to improve sales productivity and overall…