Sales Director

Associate Director at Axon Moore – Search Consultant for Senior Appointments into ambitious North West Businesses

Commercial Property – Interior Design/Build

A long-established, privately owned business is appointing a Sales Director as part of its next phase of growth. The company has a strong reputation, deep sector knowledge, and a loyal customer base. This role is central to winning new customers, diversifying revenue and building a clear commercial roadmap for sustained long‑term growth.

This is a newly created, senior leadership role reporting directly to the Group Managing Director. The Sales Director will take ownership of business development and commercial strategy, while overseeing existing key relationships and ensuring effective handover into operations and delivery teams.

• Develop and lead a commercial strategy focused on new business acquisition and customer diversification.
• Map the market, identifying target sectors, key players, decision‑makers, and routes to entry.
• Build a robust pipeline of opportunities across retail and adjacent fit‑out sectors.
• Reduce reliance on a single major account while protecting and growing existing customer relationships.
• Lead tenders, negotiations, and commercial discussions through to contract award.
• Work closely with design and operations teams to ensure proposals are deliverable, commercially sound, and aligned with client expectations.
• Represent the business externally through networking, industry events, consultants, and professional relationships.
• Lead, develop, and structure the sales and client‑facing team, embedding clearer process, discipline, and accountability.
• Significant senior sales or business development experience within retail fit‑out, interiors, construction, or a closely aligned sector.
• Proven track record of winning new business in a fragmented, relationship‑led market.
• Comfortable operating in an entrepreneurial environment with limited hand‑holding.
• Strong understanding of how retail environments function, including design intent versus practical delivery.
• Experience building commercial strategy where market data is imperfect and insight must be created.
• Confident working at senior level with clients, consultants, and internal stakeholders.

• Naturally proactive, visible, and relationship‑driven.
• Hunter mindset with the ability to build long‑term value, not just short‑term wins.
• Commercially astute, structured, and credible at board level.
• Collaborative leadership style, able to work closely with operations and delivery teams.

This is a confidential appointment offering genuine influence, autonomy, and the opportunity to shape the future commercial direction of a respected fit‑out business at a pivotal point in its evolution.

Director

Full‑time

Sales and Business Development

Construction and Interior Design