Assistant Digital Marketing Manager

About Us

At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission. Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do.

They create the foundations that allow our brands to thrive, innovate and grow. Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of. When you’re part of a community that shares your way of thinking, the wins feel bigger.

The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.

The Assistant Digital Marketing Manager will support the planning, execution and optimisation of paid digital marketing strategy across our display, social and video channels. Working closely with the Group Digital Marketing Manager, they will help deliver impact to digital campaigns to drive customer awareness, engagement and conversion. This role requires strong collaboration skills, working across the marketing, commercial & web teams to ensure our digital marketing campaigns are not only fit for digital platforms but also joined up and aligned with the wider business.

• Managing day‑to‑day campaign planning and set up, working closely with agency partners for both media and creative.
• Reporting back to the Group Digital Marketing Manager and Head of Digital Marketing on results and performance against agreed KPIs, whilst also making recommendations to improve, test or change based on results.
• Working with the Group Digital Marketing Manager to own the direct media relationships with our platform partners, building joint plans and road maps.
• Supporting budget management, ensuring campaigns are delivered within agreed spend and forecasting expected performance based on budgets.
• Keeping up to date with digital media trends, emerging platforms and competitor activity to create channel strategies that achieve our overall digital ambition—to be the best retail brands across all digital platforms.
• Providing technical expertise within the team on ad platforms and feed management.
• Working closely with the Digital Performance & Data team on building new audiences and optimised creative to drive new customers to the business.
• Working with partners and creative agencies (both internal or external) to develop platform‑optimised creative, whilst continuing to make efficiencies and improvements via campaign management platforms (i.e., Smartly).

• Experience with CM360, DV360, GA4, Smartly and media ad platforms (inc. Meta, Pinterest, Google Ads).
• Experience managing an external agency.
• Ability to manage feed‑based marketing activity, making optimisations to the feed & briefing relevant development work required.
• Ability to report on digital marketing metrics & use the data to make optimisation decisions (including A/B testing).
• Briefing creative requirements aligned to platform best practices.
• Ability to set up, manage & optimise campaigns within Meta, Pinterest, Tik Tok ads manager.
• Strong understanding of digital media measurement.
• Strong analytical skills, able to confidently read and interpret performance data and make recommendations for optimisation.
• Proactive & curious about digital marketing and the future of digital platforms.
• Collaboratively able to work within digital and other business functions.
• Tenacity for driving improvements and ability to report on ROI across search channels.

Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together. From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development. For leaders, we offer virtual workshops focused on…