Digital Marketing Executive

Job Title:

Digital Marketing Executive

Responsible to:
Marketing Manager

Location:

Doncaster (On-Site/Hybrid options)

Position Type:
Full Time

Are you a proactive digital marketer who loves bringing brands to life online, running engaging social channels, and taking full ownership of day-to‑day campaigns?

As our Digital Marketing Executive, you will step up as the owner of our day‑to‑day digital engine. While our Marketing Manager focuses on high‑level strategic growth and large‑scale B2B opportunities, you will run the show across our day‑to‑day digital channels—driving content creation, social media engagement, email marketing, and overall campaign execution.

You won’t have to do it all alone, either. You’ll be supported by a talented network of specialist freelancers (for graphic design, copywriting, and technical SEO), giving you the creative freedom and execution support to roll out dynamic, high‑impact campaigns.

• Site Ownership:
  Oversee day‑to‑day website updates, ensuring product listings, technical data sheets, collections, and pricing structures are current and customer‑ready.
• UX & Merchandising:
  Monitor the online customer journey, set up smart up‑sells/cross‑sells, and work to streamline the checkout experience.
• App & Integration Monitoring:
  Help ensure our e‑commerce apps and platform integrations run smoothly.
• Email Marketing & Automation
• Email Campaigns:
  Plan, write, and deploy regular broadcast campaigns to keep our audience informed on new product launches, trade insights, and seasonal offers.
• Automated Flows:
  Maintain and optimize core email flows (welcome series, abandoned carts, post purchase follow‑ups, and win‑backs) segmented by industry sector.
• Performance Optimisation:
  Continuously test subject lines, layouts, send times, and CTAs to maximize open rates and conversions.

• Campaign Execution:
  Coordinate product launches and promotional pushes from concept to
• completion, bringing together social, email, and web touchpoints.
• Performance Tracking:
  Monitor and analyze key digital metrics across social media, email performance and website traffic.
• Data‑Driven Tweaks:
  Use analytics (e.g., GA4 and platform dashboards) to understand what’s working, spot trends, and continuously refine performance.
• Freelancer
  
  Collaboration:
  
  Work alongside our specialist freelancers (SEO, design, copy) to coordinate assets and ensure unified brand messaging.
• Content Creation & Social Media Management
• Own the Social Presence:
  Plan, create, schedule, and publish high‑performing content across Linked In,
• Facebook, and Instagram.
• Drive Engagement:
  Showcase our products, technical expertise, customer success stories, and
• company updates in a clear, engaging tone.
• Meta & Paid Campaigns:
  Manage and optimize Meta ad campaigns—testing ad copy/creatives, refining targeting, and driving quality traffic and leads.
• Content Creation:
  Turn raw technical insights, trade tips, and product news into sleek digital assets, video clips, and engaging posts.

• Hands‑on Digital Marketer:
  Solid experience creating content and managing social media channels
• professionally.
• Campaign Management:
  Proven experience planning, launching, and analyzing digital campaigns
• across multiple channels.
• B2B / Trade Mindset:
  Ability to understand a commercial B2B/trade audience—where speed, accuracy,
• and clear communication matter.
• Analytical & Detail‑Oriented:
  Comfortable looking at data to see what works, with high standards for detail and accuracy.

• Shopify
  
  Experience:
  
  Hands‑on experience managing products and collections on a Shopify storefront.
• Klaviyo Proficiency:
  Experience building campaigns, flows, and audience segments within Klaviyo (or a similar major email platform).