Marketing Manager - Events

Marketing Manager – Events

£40,000 - £48,000 + Bonus + Excellent Benefits

Hybrid Working – Surrey

Leading independent media events business seeks highly talented Events Marketing Manager to lead across their flagship Aviation portfolio.

Manage and implement marketing campaigns that create awareness and drive traffic to events, generate visitor registrations, and generate leads for the sales team.

• Building databases, setting up email campaigns, scheduling social media posts, negotiating partnerships, building websites, creating campaign performance reports and more.
• Campaign planning, execution, and analysis: setting up email campaigns, planning social posts, reviewing performance to optimise campaigns.
• Negotiating partnerships and relationship building with associations and media.
• Budget management and cost‑effective campaign planning to hit targets.
• Data research and building, utilising their database and AI platforms to reach target markets.
• Becoming fully immersed in CRM, AI and marketing automation systems; expert on Facebook, Google, and Linked In advertising.

• 3 years of B2B exhibition event marketing experience.
• A strong grasp of email marketing, digital advertising, and CRM platforms.
• Proven success in driving attendance to B2B conferences.
• Ideally educated to degree level.
• Understanding of cost control and cost management.
• Creative: looking for solutions, writing great copy, briefing designers, team members and suppliers.
• Analytical: obsessive about data, understand segmentation and able to analyse campaign performance to make data‑informed decisions quickly.
• Copywriting that sells, understands the role of different media and channels, and can bring their own expertise.