Snr Marketing Manager - B2B- Events

Dorking, Surrey (Hybrid – minimum 3 days onsite)

Are you a strategic, commercially minded marketing leader who thrives in a fast‑paced events environment? This is an exciting opportunity to take ownership of a portfolio shaping the marketing strategy and driving audience growth, engagement, and event success.

As Senior Marketing Manager
, you’ll lead a talented team and work cross‑functionally with sales, editorial, conference, data, web, and paid media specialists to deliver high‑impact, insight‑driven campaigns. If you love combining creativity with analytics — and you’re energised by delivering brilliant events — this role will suit you perfectly.

• Developing and delivering strategic marketing plans across multiple exhibitions, conferences, and magazines
• Leading audience development strategy and ensuring all communications reflect strong positioning and compelling messaging
• Managing, coaching, and developing Marketing Managers and Executives
• Overseeing marketing budgets and ensuring campaigns deliver ROI
• Building and nurturing partnerships with industry bodies and sector media
• Leading multi‑channel campaign execution and reporting on performance
• Analysing pre‑registration, attendee data, and KPIs to optimise campaigns
• Managing creative and design processes to ensure brand consistency
• Collaborating with sales to support new business and retention campaigns
• Providing on‑site event marketing leadership — from visitor experience to content capture

• Proven experience in marketing for exhibitions, events, or B2B media
• Strong leadership skills with a coaching mindset
• Exceptional written and verbal communication
• Highly organised with excellent attention to detail
• Confident managing multiple projects at pace
• Strong understanding of digital marketing, analytics, and CRM/ESP platforms
• Analytical thinker with the ability to turn data into actionable insights
• Creative problem‑solver with a collaborative approach
• Comfortable influencing stakeholders at all levels

You’ll have the autonomy to shape strategy, elevate audience engagement, and directly influence the success of major industry events. It’s a role for someone who loves variety, thrives on ownership, and enjoys leading a high‑performing team.