Mgr Adobe Launch/Target Infrastructure
Listed on 2026-01-02
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IT/Tech
Digital Marketing, Data Analyst
About Lumen
Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.
The RoleWe are seeking a Adobe Launch/Target Infrastructure Team Lead to manage a small, high-performing team responsible for the strategy, governance, and hands‑on implementation of our Adobe Launch and Target infrastructure. This role is pivotal in advancing our Adobe Experience Cloud ecosystem, ensuring robust data collection, seamless integrations, and AI‑ready capabilities that power next‑generation digital experiences.
You will lead efforts across Adobe Launch, data layer architecture, and integrations across Adobe AEP/AEM technology solutions. The ideal candidate combines deep technical expertise with strategic vision, driving innovation and operational excellence in a fast‑paced enterprise environment.
The Main Responsibilities Leadership & Team ManagementLead and mentor a small team of digital analytics professionals.
Foster a culture of collaboration, accountability, and continuous learning.
Own the strategy and governance of the data layer and Adobe Launch implementation.
Maintain tracking updates to ensure Adobe Analytics and Customer Journey Analytics remain up-to-date and accurate.
Deploy 3rd party tracking pixels and maintain a log of active pixels vs expired tracking pixels.
Define and enforce tagging standards, data governance, and compliance (GDPR, CCPA).
Oversee integration of AEP (RT‑CDP, Customer Journey Analytics), and AEM Sites.
Ensure accurate data capture across templates, components, and content fragments.
- Build/deploy A/B experiences at the direction of the Digital Experiences team to improve user experience and key conversion goals.
Drive adoption of AI‑ready frameworks for personalization, predictive analytics, and automation.
Evaluate emerging Adobe capabilities and lead proof‑of‑concept initiatives.
Partner with marketing, IT, and product teams to align analytics strategy with business goals.
Serve as subject matter expert for Adobe Experience Cloud solutions.
Conduct audits, troubleshoot tracking issues, and optimize performance.
Maintain documentation, training, and governance frameworks.
5+ years in digital analytics, including: tag management, QC/UAT oversight, end‑to‑end analytics and dashboard development experience.
2+ years of leadership experience.
Advanced proficiency in Adobe Launch, Adobe Analytics, Customer Journey Analytics, and data layer design.
Experience with SDK implementations or a strong understanding of how SDKs relate to the broader tool ecosystem, enabling seamless integration and optimization.
Solid grasp in Adobe Target and Adobe Launch
Ability to translate complex technical concepts into business value.
Excellent communication, problem‑solving, and stakeholder management.
Experience integrating Adobe stack with other enterprise platforms (Salesforce, Demand Base, Lean Data).
Experience with JavaScript (ES5 and ES6), to extract data from the DOM, manipulate DOM layout, in an asynchronous manner
Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms. This is critical for enabling AI‑driven capabilities and personalization strategies.
Familiarity with Agile/Scaled Agile methodologies.
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
Location Based Pay Ranges$82,969 - $110,625 in these states: AL AR AZ FL GA IA KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
$87,117 - $116,156 in these states: CO HI MI MN NC NH NV OR RI
$91,266 - $121,688 in these states: AK CA CT DC DE IL MA MD NJ NY…
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