Delaware State Parks Digital Marketing Specialist

Introduction

The Division of Parks and Recreation is a two-time National Gold Medal Award winning organization which operates and maintains 17 Delaware State Parks and related preserves and greenways throughout Delaware. The state’s land protection programs are also administered by the Division. The Division is additionally responsible for providing recreational opportunities and educational and interpretive programs for the public. 2026 is an exciting time as Delaware State Parks marks its 75th anniversary, recognizing decades of outdoor recreation, conservation and public service.

This milestone will highlight the people, parks and partnerships that define the system, while inviting new generations to connect with Delaware’s natural and cultural resources.

for more information about Delaware State Parks.

This year-round position will manage all digital media for Delaware State Parks and assist in coordinating marketing initiatives for the Division of Parks and Recreation.

Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here.

• Creates content for Delaware State Parks social media, eNewsletter, Adventure Blog, digital ads and other communications.
• Manages, schedules, monitors and maintains Delaware State Parks social media, blog, eNewsletter, digital advertising and other platforms.
• Tracks and regularly reports on data metrics of digital marketing platforms and makes recommendations for increased effectiveness in future campaigns.
• Assists with multimedia production (photography, videography) and asset management.
• Assists in development, preparation and staffing of public promotional events such as trade shows, community events, programs, concerts, fairs, etc.
• Handles miscellaneous inquiries.
• Other duties as required.

Please attach a resume with your online application or use the resume tab in DEL to provide a detailed description of how your education, training and/or experience meets each job requirement including employer, experience/responsibilities and dates (month/year) of employment/training.

Applicants must have education, training and/or experience demonstrating competence in each of the following areas:

• Six months experience in social media content creation and platform management including paid ads and boosted posts.
• Six months experience writing copy and editorial for marketing media.
• Six months experience in gathering, organizing, formatting, interpreting, or editing information and disseminating the information through the use of print, broadcast, or digital media.
• Experience with working trade shows or special events to promote a product or service.
• Knowledge or experience with photography and/or videography.
• Possession of a valid Driver's License (not suspended, revoked or cancelled, or disqualified from driving).

This posting may be closed on or before the closing date, upon filling the vacant position(s).

All new hires are required to report to the Statewide New Employee Orientation (SNEO) on their first day of employment. Sessions are held at designated locations in Kent or New Castle County.

DNREC does not provide sponsorship for holders of H-1 B Visas.

Applicants must be legally authorized to work in the United States. The State of Delaware Executive Branch participates in the Federal E-Verify system where the State will provide the federal government with each new hires Form I-9 information to confirm that you are authorized to work in the U.S. For more information refer to our job seeker resources.

Criminal background check: A satisfactory criminal background check is required as a condition of hire. The recruiting agency may require the applicant to pay for the criminal background check as part of the conditional offer of hire.

The application and resume are evaluated based upon a rating of…