Global Events Demand Generation Manager

** Job Description*
* *
* Job Title:

** Global Events Demand Generation Manager

*
* Location:

** Remote

** Role Overview:*
* We are seeking a results-driven Global Events Demand Generation Manager to support demand generation and digital marketing efforts for our global events portfolio. In this role, you will execute and optimize integrated, multi-channel campaigns designed to drive event awareness, registration, engagement, and pipeline impact.

This role will have a strong focus on the digital event journey, including event websites and landing pages, campaign execution, audience engagement, and performance measurement. You will partner across marketing, events, web, operations, and other cross-functional teams to deliver compelling digital experiences and use data and insights to continuously improve campaign performance.

The ideal candidate is a highly organized, detail-oriented marketer who is comfortable managing multiple projects, working across digital channels, analyzing performance data, and translating insights into actionable recommendations.

** Responsibilities*
* ** Key Responsibilities*
* Plan, execute, and optimize multi-channel demand generation campaigns supporting global events, including email, web, digital, and other promotional channels.

Support the development, launch, and ongoing optimization of event websites, registration experiences, and campaign landing pages, ensuring content is accurate, engaging, and aligned with demand generation objectives.

Manage web-related campaign activities, including page updates, content coordination, testing, tracking requirements, and ongoing optimization.

Partner with web, creative, event, marketing operations, and other cross-functional teams to gather requirements and deliver high-quality campaign and digital assets.

Write and edit compelling marketing copy for event websites, landing pages, emails, digital promotions, banner ads, and other campaign touchpoints.

Monitor campaign and event performance across channels, identifying trends and opportunities to improve audience engagement, registration, conversion, and overall campaign effectiveness.

Analyze web and campaign data to understand audience behavior, conversion performance, channel effectiveness, and areas for optimization.

Translate performance data into clear, actionable insights and recommendations for campaign and event stakeholders.

Partner with marketing operations and analytics teams to support campaign tracking, measurement, attribution, and reporting requirements.

Conduct ongoing testing and optimization across web pages, messaging, calls to action, and campaign tactics to improve performance.

Manage multiple projects and campaigns simultaneously, maintaining detailed timelines and ensuring deadlines and deliverables are met.

Proactively identify potential roadblocks, dependencies, and opportunities for process improvement.

Communicate campaign performance, findings, and recommendations clearly to stakeholders and team leadership.

** Qualifications*
* + 3+ years of experience in demand generation, digital marketing, event marketing, or a related field.

+ Experience executing integrated, multi-channel marketing campaigns, preferably supporting events or large-scale marketing programs.

+ Hands-on experience supporting websites, landing pages, registration experiences, or other digital marketing experiences.

+ Strong analytical skills with experience measuring campaign performance, developing reports, and translating data into actionable insights.

+ Familiarity with web and digital marketing metrics, including traffic, engagement, conversion, registration, and campaign performance.

+ Experience managing multiple projects and stakeholders simultaneously in a fast-paced environment.

+ Strong…