Campaign Manager; ABM

We champion continuous learning and innovation. feedback flows in both directions, and everyone, regardless of their seniority or role, steps up to help when needed. Experience a High-Performance Culture and Clear

Purpose:

Location:

Remote in these states:
Ship Bob is hiring a Campaign Manager (ABM) to drive pipeline creation through AI-powered, account-based marketing targeting Enterprise and Tier 1 prospect accounts. You'll execute account-based strategies powered by intelligent account data - a living dossier that consolidates company strategy, buying committee dynamics, competitive pressures, and engagement patterns. This is a hands-on role where you'll translate account intelligence into 1:1 and 1:few ABM plays that move deals forward.

As the Campaign Manager (ABM), you're responsible for designing and executing coordinated activations spanning email, digital, events, gifting, and content. You'll leverage AI-powered account intelligence to inform play timing, personalization, and buying committee engagement. You'll brief cross-functional teams (Product Marketing, Content, Paid, Events, Marketing Automation, Partnerships, Sales), drive execution, measure pipeline impact, and iterate based on data and field feedback.

You'll work closely with Sales teams and AE + BDR pods to understand account priorities, map buying committee dynamics, establish feedback loops, and scale successful plays. You'll also own a disciplined testing roadmap to validate new audiences, messaging, and tactics - measuring what drives engagement, attributed pipeline, and causal impact. This role reports to the Director, Digital Marketing.

Maintain a living, AI-powered dossier for each Enterprise and Tier 1 prospect account, consolidating company intelligence (strategy, priorities, competitive landscape), engagement data (first-party, third-party intent signals, CRM history), and buying committee mapping (decision-makers, influencers, blockers).

Map and continuously track buying committee evolution for each account. Identify key decision-makers, influencers, and potential blockers; document their priorities, concerns, and influence on deal velocity.

Use AI to generate account briefs and play scenarios that accelerate strategy development. Surface intelligence gaps and flag them for Rev Ops or the intelligence team. Identify where first-party data, intent signals, or account research needs updating.

Align Product Marketing, Content, Paid Acquisition, Events, Marketing Automation, Partnerships, and Sales through launch.

Orchestrate integrated engagement across channels: direct outreach and gifting, email and marketing automation sequences, paid digital media, events and executive engagement, and industry - specific content.

Own programs from strategy through execution, managing budgets, timelines, and delivery quality. Identify and pursue opportunities where partnerships can strengthen account relationships and accelerate strategic deals.

Build and manage a disciplined testing roadmap for new audiences, demand sources, messages, offers, and experiences. Use engagement data, behavioral signals, and attributed pipeline to validate assumptions and measure impact. Distinguish between engagement, attributed pipeline, and causal impact.

Document playbooks and share learnings across the team.

Analyze campaign performance to identify bottlenecks, routing improvements, and opportunities to optimize conversion rates and pipeline sourced/influenced results.

Own success metrics, reporting cadence, and accountability for pipeline sourced/influenced, engagement, and test outcomes.

8 years of professional experience in demand generation and account - based marketing: including ideal…