Director of Luxury Timepieces and Retail Deve

Director of Luxury Timepieces and Retail Development

Join to apply for the Director of Luxury Timepieces and Retail Development role at Casio America, Inc.

Base pay range: $/yr - $/yr

Casio shapes experiences that define timeless style, inspire creativity, power bright ideas, and enhance lives. We blend design, technology, and purpose into everything we create. Join a team that cultivates creativity and contribution to make every moment count. We offer the kind of original, useful products that only Casio can.

We are seeking a senior, highly connected Director of Luxury Timepieces and Retail Development with deep expertise in the luxury watch industry and a strong network across top-tier independent jewelers and luxury chain jewelers. This role is focused on accelerating growth in the U.S. luxury market by opening and elevating A-door and premium accounts, strategically developing key doors, and ensuring controlled distribution.

The ideal candidate has a proven track record of placing prestige watches into elite domestic retail environments, upgrading doors into higher-tier assortments, and representing an iconic global watch brand with credibility, sophistication, and strategic vision. Exposure to luxury duty‑free or travel retail is beneficial but not a primary focus.

This is a highly strategic position responsible for driving luxury growth, door elevation, and long‑term brand equity, including management and development of a sales team, working closely with Marketing, Merchandising, Planning, and Operations teams.

• Identify, qualify, and open new luxury A‑door accounts across key U.S. markets, including elite independent jewelers and flagship locations.
• Expand and elevate presence within luxury chain jewelers, focusing on top‑door, flagship, and high‑ASP opportunities.
• Strategically migrate accounts from entry‑value placements to higher‑value, tiered luxury assortments, supporting door segmentation, exclusivity, and long‑term growth.
• Build and execute a U.S. luxury expansion roadmap with clear milestones by region and retailer tier (East Coast, West Coast, major metros, resort destinations, flagship doors).
• Partner with Marketing and Merchandising to ensure brand positioning, pricing architecture, and assortments align with luxury and prestige retail expectations while protecting global price integrity.
• Leverage senior‑level industry relationships to accelerate door openings, secure premium placement, and build trust with high‑touch luxury partners.
• Represent the brand at key luxury watch and jewelry trade shows and industry events.
• Lead negotiations with new and existing partners, ensuring optimal terms, premium product mix, elevated display execution, and high‑visibility in‑store placement.
• Drive brand education, in‑store activations, VIP events, and key selling moments within luxury independent and luxury chain jeweler environments.
• Manage, mentor, and develop a high‑performing sales team, providing guidance, coaching, and performance feedback.
• Collaborate with Planning and Operations teams to forecast demand, support new door onboarding, and manage inventory flow aligned with sell‑through and replenishment needs.
• Ensure best‑in‑class in-store execution, branded display compliance, and alignment with luxury and chain jeweler merchandising standards.
• Monitor sell‑through performance across luxury and chain jeweler accounts and identify opportunities for reorders, exclusives, limited editions, and curated drops.
• Act as a key voice in shaping the company’s luxury, A‑door, and chain jeweler distribution strategy, including retail segmentation and channel discipline.

• 10+ years of experience in luxury watch sales, distribution, and brand development, with significant experience working with luxury retailers and luxury chain jewelers.
• Established relationships with senior decision‑makers at top‑tier independent jewelers, A‑door accounts, and luxury chain jewelers.
• Strong understanding of the luxury consumer, competitive watch landscape, and prestige retail standards.
• Proven ability to open, develop, and scale high‑end accounts while protecting brand equity and…