Media Manager

We are Lever - a marketing agency that stands at the intersection of experience and innovation. Lever is a place where the acumen of industry experts harmonizes with the latest advancements in advertising technology. Our focus? Spotlighting our clients, the true protagonists of our success narratives.

Our team is a dynamic collective of individuals, united in their pursuit of excellence and innovation. We foster a culture of transparency and adaptability, building partnerships grounded in trust and mutual growth. At Lever, we are more than just an agency; we are a community of marketing professionals who are curious, driven, and committed to delivering results that surpass expectations.

As a potential member of the Lever team, you would be joining an organization that values great work, strong integrity, and high morale. We are growth-oriented, constantly seeking avenues to not only enhance our clients' journeys, but also to nurture careers and foster lasting relationships.

Join us at Lever, where we are reshaping the marketing landscape, one success story at a time.

$60,000.00/yr - $72,000.00/yr

Success for this role will be measured in terms of your ability to manage online marketing campaigns focused on driving measurable business results through digital media strategy, particularly in paid search. You will be responsible for working with the team to develop and guide direction on client business through campaign management, media performance, and industry trends. A successful Digital Media Manager has experience in the digital marketing field and core campaign/account management competencies, with a focus on paid search.

They are looking for mentorship and opportunity to partner with senior manager(s) and marketing/category directors to identify opportunities to impact performance and essentially grow the client’s business. They are a leader/self-starter and understand a 360 approach to marketing, audience engagement and industry innovation. This role reports to the Associate Director of Paid Media.

• Campaign Management: Set up, manage, and optimize digital marketing campaigns on platforms like Google Ads, Meta Ads, Linked In Ads, Programmatic, Display, and Microsoft Ads. This includes selecting target audiences, choosing the right keywords, setting budgets, and adjusting bids.
• Data Analysis: Analyze digital marketing data to identify trends, opportunities, and areas for improvement. Analysis would involve using digital analytics tools to track site traffic, engagement, and conversions.
• Reporting: Prepare detailed reports on the performance of various digital marketing campaigns. Reports should encompass both insights and actionable recommendations for improving future campaigns.
• Collaboration: Work closely with the marketing team to develop and implement data-driven tactics for campaign optimization. Cross-department teamwork may consist of brainstorming new ideas, testing different strategies, and sharing best practices.
• Market Research: Conduct market research to stay current with the latest digital marketing trends and identify new opportunities. This could involve reading industry reports, attending webinars, or networking with other professionals in the field.
• Certification Management: Maintain up-to-date certifications in Google Ads and Google Marketing Platform, Linked In Ads, Meta Ads and other certification opportunities that demonstrate a high level of expertise in these platforms.
• Tag Management: Implementation of Google Tag Manager to track user behavior, events and conversions on websites and improve the accuracy of digital analytics data.
• Data Visualization: Create visual representations of digital marketing data to be easy to understand and interpret. Utilization of tools like Excel pivot tables or specialized data visualization software are essential.
• Communication: Communicate effectively with team members, clients, and other key stakeholders. Excellent verbal and written communication skills are needed to present reports, explain strategies, and provide updates on campaign performance.
• Continuous Learning: Demonstrate…