Digital Marketing Specialist

You get to create, execute, and keep the work moving.

Marketing has not yet fully translated our tech-forward and driver-first advantage into how the brand shows up every day—on the website, in social, in video, in events and in the materials our teams use.

That’s the opportunity. Reporting to the Marketing Manager, you will be the strategic force and operational backbone for paid digital initiatives. You will execute campaigns with intention through compelling visual content and tight planning. You’ll use your expertise to run and maintain targeted campaigns to nurture leads. You’ll know where to allocate spend to maximize results, while keeping assets fresh, tailoring creative in accordance with data-backed wins.

You will keep initiatives optimized, on deadline, and running smoothly in a lean, PE-backed environment that rewards ownership and speed.

What you’ll do1. Google Ads Campaign Management & Optimization Execute, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, You Tube, and Demand Gen.

Manage keywords, targeting, bidding, budgets, ad copy, and creative testing.

Monitor conversions, campaign performance, cost per lead, and return on ad spend.

Maintain accurate tracking through Google Ads, GA4, and Google Tag Manager.

Produce performance reports with actionable recommendations.
2. Website Management & SEO (Word Press)
Manage and update Roadrunner’s Word Press website, including pages, content, images, forms, and landing pages.

Optimize website content for SEO, user experience, and lead generation.

Monitor website performance, traffic, conversions, and technical issues.

Coordinate website improvements, integrations, and troubleshooting with IT or external partners.
3. Meta (Facebook & Instagram) Advertising Execute and optimize paid campaigns across Facebook and Instagram using Meta Ads Manager.

Manage audience targeting, retargeting, budgets, ad creative, and A/B testing.

Monitor campaign performance, lead quality, conversions, and cost per acquisition.

Ensure accurate conversion tracking and reporting.
4. Email Marketing & CRM Campaigns Build, execute, and optimize email marketing campaigns using Hub Spot, Zoho CRM, or similar platforms.

Manage audience segmentation, automated workflows, lead nurturing, and campaign testing.

Collaborate with the Sales Operations Director to align campaigns with CRM data, sales pipelines, and lead follow-up processes.

Monitor open rates, click-through rates, conversions, and campaign effectiveness.

Maintain database quality, email deliverability, and compliance.
5. Digital Analytics, Reporting & Continuous Improvement Monitor digital performance across paid media, website, email, and lead generation channels.

Build dashboards and reports using GA4, Data Studio, CRM reporting, and Excel.

Identify opportunities to improve conversion rates, lead quality, and marketing efficiency.

Collaborate with Marketing, Sales, Recruiting, and Operations to support business objectives.

What you bring2–4 years of hands-on experience managing Google Ads, Meta Ads, Word Press, and CRM/email marketing, with strong analytical skills and a focus on measurable results.

Proficiency with GA4, Google Tag Manager, and campaign performance reporting.

Experience managing monthly paid-media budgets of approximately $15,000–$25,000 and optimizing for measurable results.

Working knowledge of Word Press, website content updates, SEO, and landing page optimization using Hub Spot or other CRMs.

Experience with email marketing platforms such as Hub Spot including lead tracking and campaign automation.

Google Ads certifications (such as Search or Measurement) preferred.

Familiarity with Google Ads Editor, SEMrush, Optmyzr, or similar optimization tools is a plus.

Desirable…