DTC Analytics & Insights Manager

Select how often (in days) to receive an alert:

Glanbia has a unique portfolio of better nutrition brands and ingredients, addressing growing consumer demand in major health and nutrition categories. We play into the growing market trends of active lifestyles and, health and wellness. Glanbia Performance Nutrition(GPN) has a portfolio that includes Optimum Nutrition, BSN, Isopure, think!®, and Amazing Grass®. Our product range spans powders, ready-to-drink beverages, bars, and capsules – formats designed for convenience and globally available through e-commerce, specialty retailers, and mass-market channels.

The Manager, DTC Analytics & Insights will be a strategic partner to GPN’s direct-to-consumer business, using data and insights to shape priorities and accelerate growth. The role will go beyond reporting to uncover the “why” behind performance, identify opportunities and emerging risks across the consumer journey, and turn complex data into clear recommendations that improve conversion, retention, and the overall consumer experience.

The ideal candidate combines strong technical and analytical capabilities with a clear understanding of our business priorities and a curious, proactive mindset. They will help build a test-and-learn culture and influence decisions across DTC and cross-functional teams.

Responsibilities include:

• Own DTC performance measurement and reporting across websites, CRM, subscriptions and other digital consumer touchpoints.
• Monitor core metrics including revenue, traffic, conversion, AOV, customer acquisition, retention, repeat purchase and engagement.
• Identify the drivers behind performance and proactively surface opportunities, risks and recommended actions.
• Develop executive-ready scorecards and narratives that clearly communicate performance, business impact and next steps.
• Conduct ad hoc analysis to answer key business questions and support strategic decisions.

• Analyze end-to-end consumer journeys to identify friction points and opportunities to improve engagement and conversion.
• Use quantitative and behavioral data to inform website, content, merchandising and user experience recommendations.
• Own the DTC test-and-learn measurement framework, including test design, success criteria, performance analysis and recommendations.
• Partner with DTC and cross-functional teams to maintain and prioritize an optimization/testing roadmap based on expected business impact.
• Capture and share learnings across brands to accelerate adoption of successful strategies and best practices.

• Measure CRM and lifecycle performance across campaigns, automated journeys, segmentation and personalization.
• Analyze customer behavior to identify opportunities to improve retention, repeat purchase, subscription performance and customer lifetime value.
• Connect CRM engagement with website and commerce behavior to provide a holistic view of campaign and customer performance.

• Partner with Technology and Data teams to access, connect and analyze data across multiple sources and platforms, including customer and enterprise data environments.
• Establish measurement plans and success criteria for new initiatives, launches and digital experiences.
• Serve as the DTC analytics subject matter expert and strategic partner to DTC, Brand, CRM, Technology, Finance and other stakeholders.
• Independently query and manipulate data to answer complex business questions and reduce reliance on technical teams for routine analysis.
• Translate complex analyses into clear, actionable recommendations for both working teams and senior leadership.
• Support consumer privacy and…