Senior Product Marketing Manager

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At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. We’re creating the future of financial automation so businesses can spend more time on what matters. Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions.

BILL fosters a fast-paced, inclusive environment where purpose, drive, and curiosity thrive. We collaborate across offices in San Jose, CA, Draper, UT, or remotely to deliver real impact for businesses that need more time in their busy weeks.

BILL builds high performing teams and we seek to hire the best talent for every role. We are committed to a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you if you’re a fit for this role or another.

Let’s give businesses more time for what matters.

The Product Marketing team is the driving force behind bringing products to market and growing their impact on customers and the business. We represent the voice of the customer before, during, and after launch. Our role is to articulate product value in a way that resonates with customers, differentiates against the competition, and drives adoption, retention, and advocacy. The Senior Product Marketing Manager will shape strategy and drive execution across the full go-to-market (GTM) lifecycle while supporting growth in key business metrics.

This role focuses on strategies and programs to drive acquisition and retention, partnering across Marketing, Product, Sales, and Customer Success. You will be the voice of the customer in roadmap discussions, create differentiated positioning and messaging, and orchestrate effective GTM launches. You’ll also lead core functions such as competitive analysis, market research, and customer advocacy. Success will be measured by your ability to deliver against business metrics and influence cross-functional stakeholders.

• Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans.
• Develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development.
• Serve as a customer champion, turning needs, journeys, and segments into messaging and programs that resonate.
• Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts.
• Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches.
• Manage end-to-end projects, ensuring alignment and execution across highly matrixed teams.
• Partner with Sales to deliver enablement content, tools, and processes that drive adoption and address competition.

• 8+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level.
• Proven experience in B2B SaaS and/or fintech.
• A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy.
• Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies.
• Strong strategic and analytical mindset, with ability to work closely with market research and analytics teams.
• Demonstrated ability to work cross-functionally and influence without direct authority.
• Strong written and verbal communication skills, with experience developing sales enablement tools and presenting to leadership.
• Experience managing complex projects end-to-end in a highly matrixed environment.

• Direct experience in payments or enterprise segment marketing.
• Ability to navigate ambiguity and adapt strategies in dynamic environments.
• Self-starter mindset with the ability to operate independently and proactively.
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