VP of Sales

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Ortho Development Corporation helps people do what they love by restoring mobility. We are an orthopedic design, manufacturing and distribution company located in the Salt Lake City suburb of Draper, Utah. Our primary product focus is total hip and knee replacement. We are passionate about designing and manufacturing innovative, clinically proven products using the latest material science and technology.

Location: Draper, UT

Schedule: Monday - Friday

Sales Leadership & Management

• Lead, mentor, and develop a high‑performing sales organization, including Area Sales Directors, Regional Sales Managers, and supporting staff.
• Foster a culture of performance, accountability, continuous improvement, and collaboration within the sales organization.
• Build strong partnerships with independent distributors to align efforts, ensure accountability, and drive consistent revenue growth across all regions.

Strategic Planning & Execution

• Develop and execute a comprehensive national sales strategy to achieve ambitious sales growth and profitability objectives.
• Identify and prioritize key market opportunities, including new surgeon relationships, ASC (ambulatory surgery center) expansion, and hospital contracting strategies.
• Identify and capitalize on new business opportunities; analyze market trends, competitive activity, and customer insights to inform go‑to‑market strategies.
• Contribute to overall company strategy and ensure sales strategy is aligned with corporate priorities.

Cross‑Functional Collaboration

• Collaborate with Marketing, Product Development, Clinical Affairs, Distribution Planning & Operations teams to ensure alignment, accurate sales forecasting, and seamless execution of sales initiatives and product launches.
• Promote a unified cross‑functional approach to business planning, ensuring coordinated execution of shared goals across departments.

Customer & Market Engagement

• Maintain strong relationships with key distributor and surgeon customers, health system administrators, industry partners, and other stakeholders. Regularly review customer activity and anticipate customer needs to improve satisfaction.
• Represent the company at major industry events, conferences, and meetings to promote the brand and offerings.
• Partner with Marketing and Business Development teams to ensure consistent surgeon education, training, and value communication.

Operational Excellence & CRM Management

• Oversee development of sales forecasts, budgets, and performance metrics to ensure achievement of sales targets.
• Ensure effective sales planning, territory management, and incentive program design.
• Lead CRM strategy and adoption across the sales organization to improve visibility, accountability, and performance tracking.
• Oversee accurate and consistent use of CRM tools to manage pipelines, relationship information, territory activity, and forecasting accuracy.
• Partner with IT and Marketing to optimize CRM systems and data analytics for actionable insights.
• Continuously evaluate sales processes, systems, and tools to drive efficiency and scalability.

Perform other job‑related duties as assigned.

• Bachelor's Degree in Business, Marketing, Life Sciences, or related field; MBA or advanced degree preferred.
• Minimum of 10–15 years of sales leadership experience in the orthopedic implant industry with in‑depth knowledge of the hip and knee market and competitive products.
• Proven experience managing both direct and distributor‑based sales channels.
• Strong strategic and analytical skills, including the ability to interpret complex data and market trends into actionable strategies.
• Hands‑on experience implementing or managing CRM systems (e.g., Salesforce, Hub Spot, or equivalent).
• Exceptional leadership and communication skills, with the ability to influence across all levels of the organization.
• Deep understanding of hospital contracting, GPO/IDN relationships, and ASC market dynamics.
• Ability to travel frequently (50–70%) as required.

• Strategic Thinker:
  Uses market insights and data to anticipate change and shape…