Manager of Sales

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country’s 500,000 commercial fleets, 40 million commercial vehicles, and many million commercial drivers. The incumbent technologies that cater to these customers are decades old, and drivers and fleets increasingly demand modern digital experiences and affordable and transparent financial services products. Coast's mission is to deliver them at a transformational scale, beginning with the Coast Fleet and Fuel Card built on a cutting-edge spend management platform.

As Coast’s first Sales Manager in our Utah office, you will take on one of the most critical leadership roles in our go-to-market organization. You’ll be entrusted with building, coaching, and scaling a high-performing Account Executive team, while professionalizing the way we sell to one of our most important customer segments. Beyond this, we have an exciting business problem - the SMB accounts which used to be our smallest are quickly becoming extremely profitable to Coast through both top of funnel and upsell motions distributing our Corporate Card product.

We want you at the center of this.

This isn’t just a management role—it’s a chance to shape the foundation of our Utah sales culture, directly impact revenue growth, and partner closely with senior leadership to expand Coast’s market presence.

Key Responsibilities:

• Build, lead, and inspire a team of Account Executives in our Utah office
• Establish clear performance expectations and create a culture of accountability, mentorship, and growth.
• Implement best-in-class sales processes, tools, and coaching practices to ensure consistent execution.

Revenue Growth & Market Expansion

• Drive new customer acquisition and revenue growth for Coast’s fleet card, while balancing rapid expansion for non-fuel growth products
• Partner with senior GTM leadership to refine strategy and prioritize opportunities in the SMB fleet market.
• Ensure your team consistently meets and exceeds monthly and quarterly performance targets.

Process & Organizational Excellence

• Lead the effort to professionalize Coast’s SMB sales motion, establishing repeatable processes and metrics.
• Leverage data to monitor pipeline health, conversion rates, and individual/team performance.
• Continuously refine sales strategies to adapt to customer needs and competitive dynamics.

Customer-Centric Execution

• Ensure the sales team deeply understands customer pain points and delivers solutions that resonate.
• Collaborate with Marketing, Product, and Customer Success to improve customer acquisition, onboarding, and retention.
• Act as a trusted partner to senior leadership by surfacing insights from the field.

Experience Requirements:

• 6+ years of proven success in B2B sales, ideally in financial services, payments, or SaaS.
• 3+ years of leadership experience managing and developing high-performing SMB or mid-market AE teams.
• Strong command of modern sales methodologies, CRM systems, and sales enablement tools.

Leadership & Management

• Demonstrated ability to build, inspire, and hold accountable a sales team.
• Track record of instilling process discipline without losing entrepreneurial energy.
• Excellent communication and coaching skills, with a bias for action and results.

Strategic & Analytical

• Proven ability to set strategy, define processes, and operationalize sales at scale.
• Skilled at using data and analytics to guide decisions and drive performance improvements.
• Comfortable working closely with executives and contributing to broader GTM strategy.

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees. We expect the majority of the candidates who are offered roles at Coast to fall healthily within the range based on these factors.

• On Target Earnings: $180,000 – $225,000 annually
• Equity Grant: Meaningful potential upside given Coast’s early-stage…