Global Digital Email Marketing Manager

Overview

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The Global Digital Email Marketing Manager is responsible for developing, executing, and optimizing automated email campaigns that drive customer engagement, retention, and revenue growth. This role manages the end-to-end lifecycle of email marketing programs, including segmentation, personalization, workflow automation, and performance analysis. The ideal candidate combines strategic thinking with hands-on technical expertise in marketing automation platforms, ensuring campaigns are timely, relevant, and aligned with business objectives.

This role involves collaboration with cross-functional teams to ensure email marketing aligns with broader digital marketing initiatives.

This position has no supervisory responsibilities for this role.

• Develop, execute, and manage automated email marketing campaigns that support customer acquisition, engagement, and retention.
• Design and optimize customer journeys, workflows, and trigger-based campaigns across the full lifecycle.
• Manage segmentation strategies to deliver personalized, targeted messaging that increases open and conversion rates.
• Collaborate with content, creative, and product teams to align email messaging with brand voice and business goals.
• Monitor, analyze, and report on campaign performance, providing actionable insights to improve deliverability, engagement, and ROI. From this data implement improvement strategies.
• Maintain and optimize the marketing automation platform, ensuring data accuracy, compliance, and integration with CRM and other systems.
• Conduct A/B testing to refine subject lines, content, calls to action, and send strategies.
• Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.) and best practices in deliverability and data privacy.
• Stay current with trends, technologies, and best practices in email marketing and automation.
• Strong ability to create content (copy and visuals along with email templates).
• Strong ability to take direction, work in a fast-paced environment, flexibility with tasks and a superior solution-oriented attitude.

• Bachelor’s degree in marketing, Communications, or a related field.
• 3-5 years’ hands-on experience in email marketing, with a focus on marketing automation and lifecycle campaigns.
• Proven experience in digital marketing, specifically in email marketing management.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.

Technical Skills

• Strong proficiency in marketing automation platforms, CRM systems, and email service providers (e.g., Hub Spot, Kaviyo, Itertable, etc.).
• Knowledge of HTML/CSS for email editing and troubleshooting.
• Data-driven mindset with expertise in segmentation, personalization, and A/B testing.
• Proficiency in analytics and reporting tools (Google Analytics, platform dashboards, etc.).
• You can create easy-to-understand reports.

Soft Skills

• Excellent communication and collaboration skills across teams and departments.
• You know what to do and can go do it with minimal supervision - you have drive and initiative.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• You can handle stress well and maintain a professional and positive demeanor.
• Creative problem-solver with attention to detail and a focus on continuous improvement.
• Up-to-date knowledge of email deliverability standards, compliance regulations (CAN-SPAM, GDPR), and industry best practices.

While performing the duties of this job the employee is regularly required to remain in an office at a computer workstation and access information from a computer. The employee is required to be mobile to, from, and within the office. The employee may occasionally move up to 25 pounds.

• Draper Utah Office-based position with the potential for hybrid work within the Utah State only, subject to…