Analyst - Customer Analytics

(Draper Utah, On-Site)

At Upbound Group, we are committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company’s customer-facing operating units include industry-leading brands such as Rent-A-Center, Acima and Brigit that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company-branded retail units across the United States, Mexico, New York and Puerto Rico.

Upbound Group, Inc. is headquartered in Plano, Texas.

The Analyst, Customer Performance Analytics is a key contributor, supporting the customer analytics function that enables data-driven decision making across the Upbound enterprise. This developing leader helps to evolves the organization’s customer intelligence capabilities while influencing business strategy through actionable insights, advanced analytics, trust, and partnership with both their team and senior leaders.

This role is responsible for directly contributing to the strategic delivery of customer analytics for the Growth Organization, encompassing each business unit (RAC, Acima, Brigit), and executive leadership, ensuring analysis is focused on the highest-value opportunities aligned to enterprise priorities. The Analyst delivers high caliber deliverables with strategic insights and thought leadership, advances analytical methodologies, and drives continuous improvement across processes, tools, and ways of working.

The Analyst serves as a trusted advisor to the Growth organization, each business unit (RAC, Acima, Brigit), and executive leadership by translating complex customer data into clear business recommendations that influence growth strategies, customer experience and financial performance.

The Analyst will partner directly with the Growth organization and peers to provide actionable insights leveraging a multitude of datasets. Responsible for owning analysis execution with support and guidance from their manager, using the tools and data available relative to those customer experiences. The analyst will use both tool-based analytics and coding languages, like SQL, SAS, and Python. Contribute and adhere to best practices for customer analytics, data quality, analytical methodologies and insight generation.

Produce compelling visualizations and insights to tell the story of the customer. Communicate those insights clearly and appropriately throughout the organization.

Develop strategic recommendations that further the ability for our Product & Partner organizations & Business Unit leaders to make decisions based on deep understanding of customer performance data. Serve as a trusted thought partner by bringing forward emerging customer trends, risks, and opportunities in a proactive manner.

• Customer Performance Insight Generation
• Drive the translation of complex customer datasets into meaningful insights and recommendations for stakeholder partners
• Produce executive-ready presentations, recommendations, and business narratives that enable informed strategic decisions
• Leverage data storytelling, visualization and business communication to ensure you influence your audience appropriately
• Partner directly with Growth Organization Pod teams, Business Unit leaders, & Marketing leaders to deliver contextualized data stories
• Strategic Analysis Mindset
• Develop deep expertise in the customer journey data model, customer transaction data, clickstream event (digital) data, CRM, and enterprise customer datasets to identify opportunities, shape analytical approaches and ensure comprehensive understanding of the customer journey
• Partner directly with Growth Organization Pod teams, Business Unit leaders, & Marketing leaders to align customer analytics priorities with strategic business objectives and proactively identity opportunities to drive growth
• Operational Excellence & Governance
• Contribute to improving standards for analytical methodologies, data quality, documentation, validation, prioritization, and project management to ensure consistency, transparency and scalability across the Customer Performance Analytics function
• Full Funnel Analytics & Reporting Excellence
• Support the evolution of full funnel recurring reporting, automated dashboards and self-service analytics…