Director of Business Lending Acquisition Marketing

Improve the lives of others while Caring. Connecting. Growing together.

Job Description - Director of Business Lending Acquisition Marketing (2391323)

Director of Business Lending Acquisition Marketing - 2391323

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities.

Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

As the Director of Business Lending Acquisition Marketing within Optum Bank Small Business Lending, you will be responsible for driving profitable customer growth across the bank's business lending portfolio, including small-dollar and large-dollar lending solutions. Serving as the primary bridge between Lending Product, Marketing, Analytics, Digital, and Risk teams, you will own the end-to-end acquisition strategy and marketing roadmap designed to increase awareness, generate demand, improve conversion, and accelerate portfolio growth.

This role operates at the intersection of product strategy, customer acquisition, digital marketing, analytics, and customer experience. You will act as the central orchestrator for lending initiatives, ensuring cross-functional alignment and execution of integrated, data-driven marketing programs that deliver measurable business results. The successful candidate will combine deep acquisition marketing expertise, lending industry knowledge, and strong leadership skills to optimize borrower acquisition and enhance the end-to-end customer journey.

In this role, you will oversee multi-million-dollar acquisition budgets across paid search, paid social, affiliates, SEO, and emerging digital channels to drive qualified traffic, improve conversion performance, and maximize return on investment.

• Strategic Growth & Acquisition Leadership
  • Own the end-to-end customer acquisition strategy across all business lending products, including demand generation, lead acquisition, conversion optimization, and portfolio growth
  • Develop and execute multi-quarter and multi-year acquisition roadmaps aligned with business objectives, lending product strategies, and growth targets
  • Establish customer acquisition goals, performance metrics, and optimization frameworks to maximize marketing effectiveness and lending volume
• Lead acquisition efforts across digital marketing channels, including paid search (SEM), paid social, affiliates, SEO, display, and emerging acquisition platforms
• Manage and optimize acquisition budgets to achieve customer growth, cost efficiency, and return-on-investment objectives
• Oversee campaign development and execution from strategy through launch, testing, measurement, and optimization
• Customer Experience & Conversion Optimization
  • Identify opportunities to improve the end-to-end borrower journey and digital application experience
  • Utilize customer journey mapping, funnel analysis, and behavioral insights to reduce friction and improve application completion rates
  • Partner with Product, UX, Operations, and Technology teams to implement customer experience enhancements that drive improved conversion outcomes
• Analytics & Performance Management
  • Partner with Analytics, Data Science, and Modeling teams to identify target audiences, build segmentation strategies, and develop acquisition models
  • Establish performance dashboards and executive reporting that provide visibility into acquisition, funnel conversion, portfolio growth, and campaign effectiveness
  • Analyze marketing and lending performance metrics to identify opportunities for optimization and continuous improvement
• Product & Cross-Functional Leadership
  • Serve as the primary marketing liaison for Business Lending Product teams, translating product priorities into comprehensive go-to-market and acquisition plans
  • Coordinate across product, marketing, digital, technology, user experience, legal, compliance, and risk stakeholders to ensure successful execution of strategic initiatives
  • Drive alignment across teams to ensure marketing strategies remain compliant with applicable banking and lending regulations
• Monitor competitive market activity, industry trends,…