Director of Lifecycle Marketing

Redo is the all-in-one e-commerce platform for DTC brands. We help merchants run every step after the click, from checkout optimization and order management to package protection, returns, customer support, and marketing. Thousands of brands on Shopify, Big Commerce, Comment Sold, and Salesforce Commerce use Redo, with order management reaching channels like Walmart, Tik Tok, and Faire, and our coverage model is free to merchants, so we win when they win.

We're a venture-backed team of over 350, organized into product clouds, each run like its own business. We're the fastest-growing company in Utah and one of the fastest-growing in the nation. We've made four acquisitions in the last 18 months and are investing heavily in AI-native commerce. Every role at Redo, from engineering to sales, is expected to build AI into how the work gets done.

We work together in person at our headquarters in Draper, Utah.

We are looking for a 0-1 lifecycle marketer to join Redo and own how we engage merchants across every stage of their journey. You'll own and drive the email, in-app, and SMS strategy for prospecting, activation, onboarding, cross-sell, and long-term retention. You'll be measured on email pipeline and new business from the database, time-to-value for new merchants, multi-product adoption, and retention.

You'll start hands-on, building the first programs yourself, then build the team as we continue to scale. A separate marketing operations role owns the systems and data. You own the programs.

• Turn the prospect database into pipeline. Own email strategy and implementation: nurture by segment and stage, reactivation of stalled and closed-lost deals, offers and announcements, and air cover for outbound.

• Arm the growth teams. Work with sales leadership so marketing email and rep outreach run as one motion rather than two inboxes competing for the same merchant. Give reps the triggers, content, and timing that make their next touch land.

• Shorten time-to-value for every new merchant. Design the journey from install or signed contract through first value for every product: what we send, when, and what we ask of the merchant. Partner with product, sales, and post-sales to build a single onboarding experience.

• Drive multi-product adoption. Build the programs that take a merchant from one product to two and three: usage-triggered campaigns, product education, and launch communications to the base. Work with product marketing to put the right next product in front of the right merchant at the right time.

• Turn product signals into action. Work with product, customer teams, and Rev Ops to define the events, segments, and triggers behind lifecycle programs. Make sure the data is useful before building automation around it.

• Build the customer marketing engine. Reviews, references, case studies, and the merchant communications (product updates, newsletters, and events) that make customers feel like they're on the inside and willing to say so publicly.

• Set the standard for email at Redo. Own the template, voice, cadence, and quality bar for every email, SMS, and in-app message that leaves marketing.

• Measure what matters.Define the metric for every program and report on it: pipeline from the database, time-to-value, attach, retention, and win-back. Build the experimentation engine and testing roadmap to optimize and drive results.

• Build the team.Hire and develop lifecycle and customer marketers as the programs prove out.

• 7 - 10 years in B2B SaaS lifecycle, customer, or email marketing, with at least 3 years owning programs end to end.

• You've built lifecycle programs from scratch, not inherited them. Onboarding, adoption, and expansion journeys you designed…