Sales Director

Title:

Sales Director NA/SA/EMEA, Industrial

Reports to:

General Manager, Industrial

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative technical and marketing minds driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges. Sales Director NA/SA/EMEA is responsible for providing strategic leadership and commercial direction across our sales leaders and teams in North America, South America and EMEA. This critical role is responsible for developing a unified regional growth strategy, driving high-impact commercial execution and strengthening our competitive position across the NA/SA/EMEA region.

As a senior member of the global commercial leadership team, you will lead a matrixed, multi-country organization with a focus on transformational growth, cross-border collaboration and sales excellence. You will coach and empower regional sales leaders, establish long-term customer partnerships, and influence corporate-level decision-making in line with global strategy. The position is based out of Armstrong’s HQ in Bangalore and requires frequent travel (80%) across the North America, South America and EMEA region.

• Define and implement the overarching commercial strategy for NA/SA/EMEA, translating global growth objectives into regionally relevant plans and sales structures.
• Act as the executive sponsor and coach to all NA/SA/EMEA regional sales leaders, ensuring consistency in vision, discipline in execution, and local adaptability across sub-regions.
• Influence and align with corporate stakeholders on portfolio direction, investment priorities, pricing governance, and long-term customer engagement models.
• Serve as a visible, credible ambassador for Armstrong in key markets—building trust with customers, policy influencers, partners, and internal stakeholders.
• Drive commercial transformation initiatives including BOD, lifecycle revenue models, channel modernization, and customer segmentation refinement.
• Collaborating with key account managers globally and regionally whilst leveraging sales capability regionally and globally

• Lead a matrixed team of senior sales leaders across NA/SA/EMEA, ensuring operational alignment, strategic clarity, and commercial performance.
• Establish a region-wide culture of high accountability, performance measurement, and continuous learning.
• Build a leadership pipeline through rigorous coaching, structured development, and succession planning.
• Actively facilitate cross-regional collaboration, breaking down silos and amplifying shared wins, tools, and insights

• Identify, assess, and prioritize high-potential markets, verticals, and customer segments within the NA/SA/EMEA regions based on regulatory shifts, market maturity, and emerging demand.
• Develop and lead the go-to-market strategy for NA/SA/EMEA
• Define and execute regional business development plans for strategic accounts, channel partners, and aligned to decarbonization and infrastructure renewal.
• Partner with global marketing and product teams to ensure regional positioning reflects differentiated value and solution scalability.