Social Media Specialist

Job Purpose:

We are looking for a creative and platform-savvy Social Organic Media Specialist to lead the brand’s presence across key social platforms. This role is responsible for growing and engaging our social community by identifying trends, planning content, and managing day-to-day interactions with our audience. You’ll work closely with the content and brand team to ensure our social media presence is relevant, timely, and aligned with brand identity.

Key Responsibilities:

• Platform Ownership:
• Develop and execute the organic social media strategy across key platforms (e.g., Instagram, Tik Tok, Snapchat, etc.).
• Trendspotting & Activation:
• Stay on top of social trends, new platform features, and cultural moments. Propose and activate trend-based content ideas that are both creative and brand-relevant.
• Content Calendar Management:
• Build and manage monthly organic content calendars, balancing evergreen, campaign, and trend-led content.
• Creative Collaboration:
• Brief and collaborate with the content team to deliver high-quality visuals, videos, and captions that align with the brand tone and messaging.
• Community Management:
• Monitor, moderate, and engage with the community across platforms, responding to comments and messages in a timely, brand-aligned manner.
• Performance Tracking:
• Support basic reporting of key social KPIs and community insights to evaluate performance and inform future content.

Qualifications:

• 2–3 years of experience in social media management or digital content creation
• Deep understanding of social media platforms, features, and algorithms
• Proven ability to ideate and activate trend-based content quickly
• Experience in community management and platform moderation
• Familiarity with social media tools (e.g., Sprout, Hootsuite, or native platform dashboards)
• Experience working with creative/content teams