Senior Copywriter - English

Company description

Saatchi & Saatchi Wellness is a full-service creative agency operating in the health and wellness space. Our purpose is to unleash the ‘Wellness Effect’ in every person through meaningful personalised experiences, because we achieve greater outcomes when we are fully engaged in our wellness. We believe when our people do well, our work does well, our clients do well, and our patients do well, inspiring even more wellness in the world.

We sum it up in two small words…Do Well.

The health Senior English Copywriter is responsible for creating compelling and effective concepts and copy in the English language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

They handle projects from concept to final execution, be it for existing client or new business pitches. They have experience in client interaction and must be able to effectively present and rationalize their work, both internally and with clients.

The position of Health Senior Copywriter is for someone who is a hands‑on copywriter with natural storytelling ability and has experience working in a health agency environment, creating conceptually driven campaigns and crafting copy in English/Arabic for global brands, within the compliance remit of pharma brands.

• Partners with creative leaders to proactively seek out and contribute actionable and thought–provoking ideas.
• Being able to simplify complex data stories, if require, with the support of medical writers.
• Being able to juggle multiple projects, prioritize, and meet deadlines.
• Investigating industry best-practices and new possibilities.
• Taking part regularly in opportunity briefs, stretching their creative abilities consistently.

• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns, targeting consumers, patients and healthcare professionals.
• Writing texts (e.g. copy, product descriptions), proofreading, referencing, and content editing.
• Ensuring the consistency of prepared content.
• Have a keen understanding of all the channels in the 1:1 marketing space.
• Understanding of the power of data intelligence to help them achieve the communication challenge.
• Required to make conceptual and strategic decisions across a wide variety of clients within the health industries.
• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
• Develop and execute strategically‑sound creative for cross‑channel initiatives.
• Persuasively present both internally and to clients with credibility, reasoning, and emotion.
• Actively listen to truly understand the ask, client feedback, and internal feedback.
• Ensure communications are produced to the highest standards of accuracy and quality control.
• Deliver fresh ideas and personality while working with existing brand voice and tone.
• Conceptulizes and writes everything — from white paper ideas to scripts to in‑store signage to social media and more.
• Research competitors and the industry to provide insight into trends and creative foresight.
• Partners with the creatives to make the idea, copy, and design a cohesive story.

• Maintain exceptional organizational skills and composure while managing multiple high‑priority projects simultaneously.
• Cultivate a positive culture of teamwork and mutual respect within the creative team, enhancing collaboration.
• Exhibit a strong commitment to accountability and excellence in all project endeavors.

• Develop original and strategic creative concepts that align with client objectives and overarching business goals, effectively leveraging AI tools.
• Present and critique creative work with key stakeholders, refining solutions based on collaborative feedback.
• Oversee comprehensive project management from inception to completion, effectively coordinating with internal…