Social Media Content Creator & Editing Executive

Full time | MDX | United Arab Emirates

Posted On 23/12/2025

Middlesex University Dubai (MDX Dubai) is the first overseas campus of Middlesex University London and one of the largest and most established UK universities in the UAE. Located in Dubai Knowledge Park, MDX Dubai offers a globally recognised British education to a vibrant, multicultural student community representing over 120 nationalities.
The university delivers a wide range of undergraduate, postgraduate, and professional programmes and is known for its strong focus on employability, industry connections, and student experience. As a dynamic and forward-thinking institution, Middlesex University Dubai places digital engagement and storytelling at the heart of how it connects with prospective students, current students, alumni, and partners.

We are seeking a creative, energetic, and digitally savvy Social Media Content Creator & Editing Executive to strengthen Middlesex University Dubai’s social media presence and engage a diverse, international audience.

This role will focus on producing high-performing, social-first content that showcases student life, academic excellence, events, and campus culture. The successful candidate will play a key role in supporting student recruitment, brand awareness, and community engagement across multiple platforms.

Content Creation & Video Production

• Shoot, edit, and publish high-quality, social-first video content optimised for Tik Tok, Instagram Reels, Stories, and other platforms
• Use tools such as Cap Cut, Canva, Captions, native platform editors, and AI-powered tools to enhance production speed and creative quality
• Adapt social media trends creatively and appropriately for an academic, student-focused, and culturally diverse audience
• Analyse performance insights to test, refine, and improve content over time
• Support a frequent and rolling live social content calendar, including student takeovers, activations, and real-time coverage of campus events
• Ensure content is optimised for reach, engagement, and shareability within the UAE and international markets
• Support website content and longer-form video to assist recruitment, campaigns, and brand storytelling

• Actively monitor and respond to comments and direct messages across all social platforms
• Deliver friendly, professional, and on-brand responses to prospective students, parents, and current students
• Identify opportunities to build meaningful conversations and strengthen the MDX Dubai online community
• Contribute to the development of community management guidelines and online tone of voice
• Attend and cover a wide range of university events throughout the academic year, including open days, graduations, student activities, and sports events
• Capture fast-turnaround content in live environments with confidence and creativity
• Produce photography, short interviews, testimonials, and behind-the-scenes content for social use

• Support filming and setup for university video series and a sports-focused podcast
• Assist in shaping engaging conversations and strong visual output
• Contribute creative ideas to improve shareability, discoverability, and audience growth

• Monitor content performance and contribute ideas to exceed engagement, reach, and follower growth targets
• Bring fresh, trend-forward ideas to ensure Middlesex University Dubai remains competitive within the regional higher education social media space
• Collaborate closely with the wider marketing, communications, and student recruitment teams
• Suggest, test, and utilise new platforms, tools, and equipment to elevate content quality and efficiency

• Proven experience creating video content for Tik Tok, Instagram, and other social platforms
• Strong shooting and editing skills, particularly short-form vertical video
• Confident using Cap Cut, Canva, and AI-assisted editing tools
• Excellent written and spoken English
• Comfortable working across a wide range of topics, cultures, and academic disciplines
• Confident, personable, and professional when covering live events
• Highly creative, trend-aware, and performance-driven
• A proactive, collaborative team player
• Experience working in higher education, student recruitment, or youth-focused brands
• Understanding of the UAE and GCC social media landscape
• Basic photography, audio recording, and interviewing skills
• Familiarity with social media analytics and reporting