Social Media Executive s

Dubai, United Arab Emirates | Posted on 02/24/2026

Established in 1979, Motivate Media Group operates in partnership between Ian Fairservice and H.E. Obaid Humaid Al Tayer, Former Minister of State for Financial Affairs, UAE. With a staff of over 200 experienced professionals based out of the Dubai headquarters, and the Abu Dhabi, Riyadh and London offices, Motivate’s wider publishing expertise includes award-winning print and digital titles such as What's On , Emirates Woman and Gulf Business .

As well as books and magazines, Motivate also produces content across other platforms including video, digital media, cinema, events, social, influencer marketing and out of home.

We are looking for a creative and data-driven Social Media Executive for What's On to manage content creation, community engagement, audience growth, and performance reporting across our social platforms. The role works closely withthe editorial and commercial teams to increase engagement, reach, visibility,and drive traffic back to our websites.

Key Roles & Responsibilities

• Create and scheduledaily original content including Reels, Stories, carousels, and postsacross Instagram and Tik Tok (including sponsored reels where applicable).
• Repurposehigh-performing web stories into social-first content to drive link clicksand engagement.
• Launch and manageeditorial-led social series such as weekend previews, “New This Week,” andviral content formats.
• Produce, edit, and publish engaging social content including first looks, exclusives, andtrend-led stories.
• Collaborate withvideo producers and creatives on cross-platform visual storytelling.
• Build socialdeliverables for sponsored and branded content (paid and organic).
• Optimise contentusing SEO-friendly hooks and compelling visual storytelling.
• Maintain contentcalendars, track trends, and ensure consistent posting cadence.
• Own day-to-daycommunity management across platforms, including comments and inboxes.
• Ensure timely and professional responses to followers’ queries and messages.
• Set up keywords andqueries on social listening tools to monitor brand conversations.
• Research currentsocial media benchmarks, trends, and audience preferences.
• Monitor competitor activity and recommend actionable improvements.
• Track Google Trendsand emerging topics to suggest new content ideas.
• Stand updated on new platform features, emerging channels, and best practices.
• Analyse platforminsights to improve views, reach, engagement, and link clicks.
• Share daily andweekly recommendations with the Editor and wider team.
• Compile weeklyperformance snapshots and detailed monthly reports covering results,insights, and growth opportunities.
• Contribute to quarterly performance reports highlighting successes, learnings, and nextsteps.
• Visit outlets,destinations, and events to capture real-time content.
• Conceptualise and execute creative ideas for live stories and on-ground content.

Qualifications & Experience

• Degree in Advertising, Marketing, Communications, or equivalent relevant experience.
• 1–2 years of experience in Social Media Marketing.
• Previous experience in a social media agency is a plus.
• Strong understanding of social platforms including Facebook, Instagram, Tik Tok, You Tube,Twitter, Pinterest, Linked In, and Snapchat, and how each can be leveragedfor audience growth.

Motivate Media Group is the region’s leading multi-platformcontent producer with a diverse portfolio of media interests comprisingmagazines, digital, social, video, exhibitions & events, cinema, OOH andbooks. Interested candidates may apply attaching a copy of their CV, sample ofwork and a one-page cover letter