Content Writer

At Horizontal Digital, we hold ourselves to one key belief:

You’reonly as good as your

worst customer experience. This mantra is what drives our digital consultancy to think

beyond the easy answers and instead create websites, apps,portal sand other

experiences that solve customer needs for Fortune 500 companies in intuitive and

empathetic ways. And we make this lofty standard a reality by fusing strategy, data,

design and technology together to arrive at solutions that set the bar higher for

Everyone.

We use these values to fuel superior results:

We forge relationships that make our impact 1,000x stronger. This means working

across departments and engaging both our clients and our communities to deliver the

greatest good.

We’renot ones to sit on our hands and wait. Instead, weanticipateopportunities,

collectively roll up our sleeves and find ways to execute the exceptional.

Fromnew technologies to workplace philosophies, we welcome the unexpected and

constantlyanticipatewhat’snext.

We listen before wetake action. This means understanding a variety of perspectives

and holding ourselves to a higher standard of accountability.

We motivate each other to push past the easy answers and collectively arrive at bigger,

more inspiring ideas.

But enough about us.

Let’stalk about you

We’re looking for a Content Writer / Copywriter who can bring language to life-across sectors,formatsand platforms-and help global brands connect with their audiences at every stage of the digital journey.

As aContent Writer / Copywriter,you’llcraft thoughtful, human-first content that meets users where they are,across websites, platforms,campaign sand product journeys. This role sits at the intersection of creativity and performance,blending voice, storytelling,structure and strategy to deliver content that drives clarity,connection and conversion.

You’llwork across diverse clients and industries, adapting to different brand voices, compliance needs, and localisation standards,and ensuring content supports not just storytelling, but searchability, scalability and performance.

You’ll collaborate closely with content strategists, UX designers, marketers and technologists to craft messaging that not only works across platforms, but workswiththe platform,especially Sitecore, Content Hub and emerging tools like

Sitecore

AI.

• Content Creation & Writing
• Write clear, compelling copy for websites, journeys,campaign sand experiences across B2C and B2B sectors.
• Adapt tone and messaging to suit different industries (e.g. finance, travel, retail) and sensitivities (e.g. regulated content).
• Craft copy for CTAs, headlines, page narratives,microcopy, errorstatesand everything in between.
• Write for different funnel stages,from awareness to action to retention,across omni-channel experiences.
• Voice, Structure & Messaging
• Interpret content strategy, brand guidelines and audience insights into distinctive, effective voice and messaging frameworks.
• Contribute to content models and templates that support component-based publishing in CMS platforms.
• Translate structured content fields into natural, persuasive copy,fit for both machine and human readability.
• Platform-Aware Copywriting
• Write with an understanding of modular content models, structured data and tagging for reuse and personalisation.
• Align content to Sitecore and Content Hub capabilities (e.g. components, assets, content types).
• Contribute to content migration, QA and authoring for digital builds.
• Craft content optimised forsearch,considering keyword strategy, E-E-A-T principles, and natural language search.
• Help write metadata, structured snippets and SEO-aligned headlines and intros.
• Consider voice search, generative searchand AI-powered content discovery.
• Work in lockstep with UX, Strategy,Techand Design teams to deliver joined-up experiences.
• Participate in user journey mapping and content planning sessions.
• Collaborate with translation and localisation teams to support multilingual delivery.

• 5+ years’ experience as a digital content writer, UX writer or copywriter (agency or in-house).
• Strong portfolio of web,productor campaign writing,with clear examples of…