Digital Media Content Creator

The Role

We are looking for a self-driven Content Creator who will own NGJ Dubai's digital presence end-to-end, from strategy through to execution and performance review. This is not a support role. You will develop the content calendar, produce the content, manage the channels, and report on what is working.

Our primary channels are Instagram, Facebook, Tiktok, Pinterest, Linked In, and our website blog. Our audience is the Dubai-based NRI professional — educated, heritage-aware, and quality-conscious. The content tone must match: knowledgeable, trustworthy, and culturally resonant — never generic or salesy.

• Own the monthly content calendar across Instagram, Facebook, Tiktok, Pinterest, Linked In, Whatsapp and blog
• Develop platform-specific strategies aligned to NGJ's positioning and audience
• Identify content themes, campaign hooks, and seasonal/cultural moments relevant to the NRI jewellery buyer
• Track performance metrics and iterate the strategy based on data

• Concept, shoot, and edit Reels for Instagram and You Tube Shorts
• On-camera comfort is an advantage; directing talent or spokesperson is essential

• Shoot product and lifestyle photography for social, website, and Whats App catalogues
• Style and frame jewellery, gemstones, and collaboration content for digital formats
• Manage photo library and maintain visual consistency across channels

• Write and post twice weekly on Linked In (Tuesdays: video, Thursdays: written)
• Maintain NGJ's voice: authoritative, educational, community-first — not promotional
• Craft captions, carousel scripts, and short-form copy across Instagram

• Write SEO-optimised long-form blog posts for  (2–4 per month)
• Topics span gemstone education, certification guidance, Vedic astrology & gemstones, care and styling — all pitched one level above basic search knowledge
• Work with web team on on-page SEO, meta descriptions, and GEO (AI search) optimisation

• Manage posting schedules and engage with comments across platforms basically from scratch to final posting
• Coordinate with the Dubai team for product availability, shoot access, and story ideas
• Liaise with outside operations (Trichy/Chennai) for archive content and new collections

• A genuinely interesting subject matter, 97 years of heritage, certified gemstones, Vedic tradition, and a specialist retail environment
• Direct access to leadership, you will work closely with the Dubai Head, not through layers of management
• Real ownership of strategy.
• An established brand with growing digital ambitions and a clear vision for content
• Competitive salary commensurate with experience

• 2+ years of content creation experience, ideally in luxury, jewellery, lifestyle, or heritage brands
• Strong short-form video skills — capable of shooting and editing Reels independently
• Excellent English writing ability; formal and conversational registers both
• Working knowledge of Social Media platforms and basic SEO
• Ability to photograph, retouch & edit jewellery and products to a clean, professional standard
• Highly self-organised, you must be able to plan a month ahead without hand-holding

• Familiarity with the NRI community in Dubai and their cultural reference points
• Interest in or knowledge of gemstones, Vedic tradition, or heritage
• Tamil, Hindi, or Gujarati language ability (any one is an advantage)
• Experience with AI content tools, GEO optimisation, or structured content systems
• Prior experience managing a brand's social media independently, not just as part of an agency team

• Editing:
  Cap Cut, Adobe Premiere, or equivalent to your choice, your workflow
• Photography: NGJ will provide studio access and basic equipment
• CMS:
  Word Press ()
• Scheduling & Analytics:
  Buffer, Meta Business Suite, or Linked In native tools
• AI tools: encouraged for ideation and drafting; never for unedited final output