Content Creator, Social Media Marketing

Overview

We are Reckitt. Home to the world s best loved and trusted hygiene, health and nutrition brands.

Our purpose defines why we exist to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world s most loved and trusted health, hygiene and nutrition brands.

You don t just follow trends, you spot them early and make them better. This role is for someone who s obsessed with Tik Tok Reels, constantly saving ideas and already thinking we could totally do this for a brand. You ll be the brain behind the content turning trends into concepts, scripts into shoots and ideas into content that actually performs.

Think part creator, part strategist, part internet culture expert.

6‑month contractual role based in the UAE extendable to 12 months based on performance.

• Own weekly and monthly content calendars across brands.
• Translate trends into scalable, shootable content ideas.
• Write scripts, hooks and live session flows.
• Lead shoot planning and guide execution with Director & Editor.
• Track performance and iterate using test‑learn‑scale approach.
• Produce 80‑100 content pieces per week with the team.

• Born to be creator with deep understanding of the Tik Tok Reels ecosystem.
• Strong scripting, ideation and planning capability.
• Ability to manage a high‑volume content pipeline.
• Experience as a content creator or in content production preferred.
• Active public Tik Tok account with a minimum of 3000 followers.
• Consistently creating and posting content.
• Share social handle as part of screening.
• Hold or be eligible for influencer content creation permissions in UAE.
• Legally eligible to work in the UAE with a valid UAE work visa.
• Legally allowed to create branded content in the UAE, including influencer content permits where required.
• Comfortable appearing on camera and participating in shoots when required.
• Open to being featured as part of Reckitt brand content during the contract duration.
• Must comply with UAE regulations and Reckitt brand safety guidelines – no association with restricted or prohibited categories.
• Basic hands‑on comfort with Mobile DSLR cameras, lighting setups and on‑set content production.

• Operate in a fast‑paced, high‑volume content environment.
• Strong understanding of short‑form video culture – Tik Tok and Instagram Reels.
• Team‑first mindset and flexibility to support across roles during shoots.
• Social Media, Media Planning, Media Strategy, Presentation skills.
• Storytelling, creativity, commercial acumen.