UAEN Regional Content & Visual Communication Manager | Retail | IKEA RSO Jebel Ali

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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview Of

The Role:


This role is responsible for positioning IKEA as a leader in Life at Home across all markets by developing strategies for store design, communication, and visual merchandising. The Regional Communication Manager focuses on protecting IKEA's brand identity and creating impactful visual presentations across all touchpoints. The role demands a deep understanding of consumer behavior, communication systems, and global solutions to effectively adapt to regional needs.

Collaboration with Service Office Marketing, Digital teams, and cross-functional partners is crucial to align initiatives with brand priorities and ensure a consistent IKEA identity.

What You Will Do:

• Develop and steer the integrated communication strategy across all business areas, internal sales support functions, and 360 marketing campaigns.
• Lead the creation of visual communication, graphic design, and multimedia communication assets.
• Map and analyse the communication channel landscape and content ecosystem for effective communication.
• Establish and maintain a regional Communication & Digital Publication Content Strategy.

• Partner with Digital teams in Inter IKEA and INGKA Group.
• Introduce new communication strategies to support implementation of country business plans.

• Support all stores and customer touchpoints to secure a strong IKEA Brand identity.
• Ensure communication standards in the region are distinct from competitors.

• Plan and deliver graphic solutions that support commercial priorities.
• Collaborate with several SO functions to define national priorities.

• Lead brochures, CRM, and publication processes to ensure alignment with IKEA brand guidelines.
• Manage content localization and translation for clear communication across languages.

• Lead production of high-quality content for various channels including video, social media, and internal platforms.
• Manage scheduling and equipment coordination for efficient content workflows.

• Coach Store Graphic Communication Leaders to enhance the IKEA shopping experience.
• Maintain understanding of customer insights and behaviors to improve store communication.

• Share best practices to strengthen graphical communication competence.
• Provide training on using global communication tools and guidelines.

• Support expansion project phases with graphic design expertise.
• Contribute to strengthening current ways of working through best practices.
• Ensure communication development processes are cost-effective without compromising quality.
• Secure unified country-wide approaches for artwork creation and production efficiency.

Required Skills To Be Successful:

• Comprehensive understanding of the role and responsibilities within Communication & Interior Design.
• Ability to develop communication plans using digital assets.
• Strong leadership and strategic thinking skills.
• Expertise in…