Off-Page Growth Specialist

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose:
To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

At Property Finder, organic growth is driven not only by content and technology, but by how the brand is perceived, referenced, and trusted across the market
. We are looking for an Off-Page / PR Growth Specialist to lead PR‑driven growth initiatives that strengthen our authority, visibility, and credibility across external channels.

This role sits within the Product-Led Growth function and reports directly to the Product-Led Growth Director. The focus is strongly weighted toward PR, earned media, market perception, audience engagement, and authority building
, with SEO acting as the framework through which impact is measured.

The ideal candidate brings a strong PR / communications mindset
, understands how narratives spread across digital ecosystems, and can translate perception, engagement, and earned visibility into sustainable organic growth.

• Own and execute PR‑led off‑page growth initiatives that strengthen brand authority and organic visibility
• Build and maintain relationships with journalists, publishers, editors, bloggers, and authoritative platforms
• Lead outreach efforts to secure earned media coverage, authoritative mentions, and citations
• Identify and convert unlinked brand mentions into trust and authority signals
• Support ethical citation and reference opportunities on platforms such as Wikipedia
  , strictly following editorial standards, and knows in depth how to power the entity on the web

• Monitor and analyse market perception
  , brand sentiment, and narrative positioning across digital channels
• Conduct social listening and external signal monitoring to identify opportunities, risks, and emerging conversations
• Identify how audiences talk about the brand, products, and categories— and translate insights into PR and growth opportunities
• Proactively shape narratives that reinforce trust, expertise, and authority in priority markets

• Engage authentically with high‑signal communities (e.g. Reddit, forums, industry platforms) to build credibility and organic advocacy
• Identify for audience engagement that naturally lead to brand mentions and citations
• Support community‑driven references and discussions without promotional or spammy behaviour

• Translate PR, engagement, and perception efforts into measurable SEO and growth outcomes
• Collaborate with Content and Technical SEO teams to align external authority signals with priority pages and themes
• Monitor authority growth, external signal quality, competitive positioning, and brand mentions using SEO and analytics tools
• Support backlink audits and quality assessments in partnership with SEO stakeholders
• Connect PR activities to measurable growth signals (authority, visibility, demand capture, engagement)
• Evaluate which external signals (mentions, narratives, communities, publishers) drive meaningful organic impact
  , not just coverage
• Use data to prioritise PR efforts toward high‑leverage opportunities rather than volume‑based outreach

• Analyse market, audience, and search demand signals to identify PR‑worthy narratives, data points, and angles
• Identify unique data, trends, and insights that can be transformed…