Assistant Vice President, Digital Marketing & Loyalty

Overview

Shangri-La Group | Posted Mar 10

Full-time
• Dubai
• Negotiable
• Master (>10 yrs)

Find Your Shangri-La in Shangri-La. Shangri-La has been creating joyful moments through heartfelt hospitality since 1971 — and that spirit continues to guide us today. As we look ahead to new horizons, we invite you to be part of our growing Shangri-La family and make a meaningful impact on the world — through joy, shared purpose, and our Asian art of hosting.

The Assistant Vice President, Digital Marketing & Loyalty will spearhead Shangri-La’s digital operations, performance marketing, and loyalty strategy across the MEIA region. This dynamic leadership role involves driving innovative digital strategies and enhancing customer engagement through loyalty initiatives and targeted digital campaigns. This individual demonstrates the ability to translate data from multiple sources into clear, actionable decisions and to communicate insights effectively to a wide range of stakeholders.

They possess a strong understanding of local market nuances and traveller behaviours across the GCC, Europe, North America and India. With hands‑on experience in Sitecore and/or Adobe Analytics, they act as a strategic partner to global digital and loyalty teams while providing direction to internal design teams and external agencies, fostering a high‑accountability culture within a small team and maintaining full ownership of the departmental P&L.

Revenue & Commercial Growth

• Multi-property digital revenue strategy developments
• E-direct channel growth (rooms + ancillary)
• Budget planning & portfolio-level investment allocation
• Hotel-level P&L literacy

Multi-Market Strategy and Intelligence

• Cultural nuance adaptation in messaging and media selection
• Luxury traveller behaviour segmentation on digital channels

Performance Marketing and Analytics

• Paid media governance (search, social, programmatic, metasearch)
• CRO strategy (UX, landing pages, funnels)
• A/B testing frameworks
• Attribution & performance reporting design in Adobe Analytics

Agency and Graphic Designer Management

• Ability to develop clear briefs to the agency and graphic design team
• Media performance audits and regular creative refreshes

Team and Departmental Leadership

• Knows how to lead and develop simultaneously
• Is the go-to for all things digital within the region and wider organization

The role requires a senior digital marketing leader with 10–15+ years of experience, including at least five years within a multi‑property or multi‑brand portfolio environment, ideally gained in luxury, lifestyle, or other high‑value consumer sectors. The successful candidate will bring strong commercial acumen with a clear revenue‑driven mindset rather than a purely brand or PR focus, and will be comfortable presenting to C‑suite executives and ownership groups.

Experience operating across at least two major global markets is essential, with a strong preference for exposure to the GCC alongside Europe and/or the US.

• A workplace that values your passion and supports self-realization and personal growth.
• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.
• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.
• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive.

We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in and used only for recruitment purposes. We appreciate your interest in joining us. Please note that only successful candidates will be contacted.

Job code: EX-2610D0 B9

Job type:
Full-time

Location:

Dubai

Master (>10 yrs)

About the company:

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