Entertainment Director

The Creative Director – Entertainment is responsible for conceiving, shaping, delivering and overseeing the entertainment vision for The Heart of Europe. This role leads the creation of integrated, destination-wide entertainment concepts that elevate the project into a globally iconic lifestyle and tourism destination.

The position is highly conceptual and strategic, bridging storytelling, guest experience, culture, nightlife, seasonal programming, live events, and immersive attractions
, while ensuring all entertainment aligns with the brand, architecture, and long‑term commercial goals of the project.

• Define and own the overall entertainment strategy and creative vision for The Heart of Europe.
• Develop a holistic entertainment master plan spanning all islands, hotels, beaches, marinas, retail areas, public spaces, and attractions.
• Create destination‑level narratives and themes that unify entertainment across day, night, and seasonal cycles.
• Ensure entertainment concepts enhance dwell time, repeat visitation, and global brand recognition.
• Ideate and develop original entertainment concepts
  , including:
• Live shows and spectacles
• Nightlife and music programming
• Immersive and experiential attractions
• Cultural, artistic, and European‑inspired storytelling experiences
• Seasonal festivals, celebrations, and signature events
• Translate concepts into clear creative briefs, story bibles, and experience frameworks
  .
• Set creative standards for tone, quality, and guest impact across all entertainment offerings.

• Collaborate closely with architecture, design, operations, marketing, F&B, and hospitality teams to ensure entertainment is integrated into physical spaces and guest journeys.
• Work with external creative studios, producers, performers, designers, and technology partners
  .
• Align entertainment concepts with brand positioning, commercial models, and operational realities.

• Guide entertainment projects from concept through design, development, and launch
  .
• Review scripts, show flows, programming schedules, and creative outputs to ensure quality and consistency.
• Support the selection and management of creative vendors and production partners.
• Provide creative input during rehearsals, previews, and soft openings.
• Stay at the forefront of global entertainment, experiential design, nightlife, festivals, and immersive storytelling trends
  .
• Identify innovative formats and technologies that enhance guest engagement while remaining culturally appropriate for Dubai.
• Benchmark against leading global destinations, resorts, and cultural hubs.
• Destination‑wide entertainment master plan
• Signature entertainment concepts unique to The Heart of Europe
• Seasonal and annual entertainment programming frameworks
• Creative briefs, narratives, and experience guidelines
• Concept presentations for internal stakeholders and leadership

• 10+ years in entertainment creative leadership
  , destination entertainment, themed attractions, live events, nightlife, or experiential design.
• Background working with luxury hospitality, resorts, cultural destinations, or large mixed‑use developments is highly desirable.
• Experience in Dubai is a must

• Exceptional conceptual thinking and storytelling ability
• Strong understanding of guest experience design
• Ability to balance creativity with commercial and operational considerations
• Confident presenter with strong visual and narrative communication skills
• Collaborative leader who inspires creative teams and partners
• Culturally aware and sensitive to regional values and expectations

• The Heart of Europe is recognized as a must‑visit entertainment and lifestyle destination
  , not just a resort.
• Entertainment offerings feel cohesive, distinctive, and globally competitive
  .
• Guests experience compelling reasons to visit during different times of day and throughout the year.
• Entertainment becomes a core pillar of the destination’s identity and long‑term success.

• Director

• Full‑time

• Strategy/Planning, Design, and Project Management
• Industries:
  Entertainment Providers, Hospitality, and Events Services