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Digital Marketing Executive
Job Description & How to Apply Below
Role Overview
We are looking for a skilled and creative Digital Marketing Executive with hands‑on experience in driving e‑commerce performance. This role will support the planning, execution, and optimization of digital campaigns, website updates, and online growth initiatives across multiple platforms.
Key Responsibilities- Manage and update the companys Magento e‑commerce website, ensuring accurate product listings, SEO‑friendly content, and smooth user experience
- Execute digital marketing campaigns across Google Ads, Meta Ads, email marketing, and other relevant channels
- Optimize product pages, landing pages, and navigation for improved conversion and customer experience
- Coordinate with developers, designers, and the e‑commerce team to manage website enhancements, promotions, and new feature rollouts
- Monitor website performance metrics (traffic, conversion rate, bounce rate, sales funnel) and provide insights
- Implement SEO and SEM strategies to improve visibility and organic traffic
- Manage the digital content calendar, including blogs, banners, emails, and push notifications
- Conduct competitor research and market analysis to identify digital growth opportunities
- Support CRM, loyalty, and retention campaigns to enhance customer engagement
- Track campaign performance and prepare reports for management
- Bachelors degree in Marketing, Digital Media, E‑commerce, or related field
- 2-4 years of experience in digital marketing, with strong Magento (Adobe Commerce) experience
- Solid understanding of SEO, SEM, Google Analytics, social media advertising, and email marketing tools
- Experience in managing e‑commerce platforms, product catalogs, and promotional content
- Strong analytical skills and ability to interpret digital performance data
- Creative mindset with excellent communication and copywriting skills
- Familiarity with CMS, marketing automation tools, or Shopify/Woo Commerce is a plus, but Magento experience is mandatory
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