Digital Marketing Executive

Responsibilities:

• Plan and execute digital marketing campaigns to generate leads for the credit card DSA channel.
• Manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and Linked In.
• Develop engaging content, including blogs, social media posts, and email campaigns, to attract and engage potential customers.
• Analyze campaign performance metrics and optimize for maximum ROI.
• Collaborate with the sales and compliance teams to ensure consistent messaging and adherence to regulatory standards.
• Perform SEO/SEM activities to increase website traffic and visibility.
• Monitor market trends and competitor activities to identify opportunities for innovation.
• Manage CRM and marketing automation tools to nurture leads and track customer journeys.

Requirements:

• Bachelors degree in Marketing, Digital Media, or a related field.
• 2-3 years of experience in digital marketing, preferably in the financial services or credit card sector.
• Proficiency in digital marketing tools (e.g., Google Ads, Meta Ads Manager, SEO tools, and analytics platforms).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Creative mindset with excellent content creation and communication skills.
• Knowledge of compliance requirements in financial advertising is a plus.
• Ability to work in a fast-paced and target-driven environment.