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Digital Marketing Manager – Dubai Real Estate
We are seeking a highly analytical and performance-driven Digital Marketing Manager to lead all digital acquisition and paid media efforts within the Dubai real estate market. This role is ideal for a hands‑on media buyer with strong experience driving qualified investor leads, optimising CPA, and maximising ROI across paid platforms.
Key Responsibilities Performance Marketing & Media Buying (Core Focus)- Plan, execute, and manage PPC campaigns across Google Search, Display, You Tube, and remarketing channels.
- Lead paid social media buying on Meta Business Suite (Facebook & Instagram) and Linked In.
- Optimise campaigns to improve lead quality, CPA, and ROAS.
- Continuously A/B test creatives, audiences, funnels, and landing pages to maximise conversion rates.
- Develop and own the overall digital marketing strategy, aligned with sales targets and exclusive property inventory.
- Oversee on‑page and off‑page SEO to rank for high‑intent real estate keywords.
- Manage and optimise the company website for performance, UX, and lead conversion.
- Track and analyse performance using Google Analytics 4, Meta dashboards, and CRM reports.
- Deliver clear, data‑led reports with actionable insights for campaign optimisation.
- Ensure seamless integration between marketing platforms and CRM systems for efficient lead handover to sales.
- Work closely with designers, videographers, and external vendors to ensure all creatives are performance‑optimised.
- Maintain a luxury, premium brand tone across all digital assets.
- Minimum 3+ years of hands‑on experience in performance marketing & media buying.
- Strong preference for experience in UAE real estate or luxury sectors.
- Expert‑level knowledge of Google Ads (PPC) and Meta Business Suite.
- Highly proficient in analytics, reporting, and performance optimisation.
- Strong understanding of the Dubai real estate market and international investor targeting.
- Results‑focused, data‑driven, and confident managing performance KPIs.
- Competitive fixed salary.
- Full ownership of digital performance strategy.
- Opportunity to work with premium real estate inventory.
- Fast‑paced, growth‑focused environment.
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