Ecommerce Manager

E-commerce Trading and CRM Manager

Location:

Dubai Downtown (office-based)

Reports to:

CMO / CEO

Department: E-commerce

Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations in wellness that help women feel strong, confident, and empowered every single day.

Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC. With Dubai and London as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth.

We’re already an 8-figure brand in the UK and we’re just getting started.

Our goal? Triple our growth in the next few years through bold international expansion, world-class marketing, culture and excellence. This is your chance to be part of something extraordinary. If you are passionate about wellness, innovation, and building brands that truly make a difference - we want to hear from you.

As an E-commerce Trading and CRM Manager, you will take full ownership of Feel’s online commercial performance and customer lifecycle. This role combines two critical growth functions: e-commerce trading and CRM. You will be responsible for driving revenue on site, improving conversion, launching products and features, promotions, and delivering high-performing email campaigns through Klaviyo.

• You have strong experience in e-commerce trading and CRM, ideally within D2C, beauty, supplements, or consumer goods.
• You are confident using Klaviyo and understand segmentation, flows, campaigns, deliverability, and A/B testing.
• You love numbers, data, and performance reporting.
• You understand how on-site experience, funnels, email, and retention work together to drive revenue.
• You thrive in a fast-moving environment and enjoy both strategy and hands-on execution.
• You are detail-oriented, organised, and capable of managing multiple priorities.
• You are creative in your approach to features, functions, content, and customer journeys.
• You enjoy cross-functional collaboration with growth, creative, operations, and founders.

• Own daily, weekly, and monthly e-commerce performance across all digital sales channels (website, Amazon, etc).
• Monitor and optimise conversion rate, AOV, upsells, cross-sells.
• Manage the full trading calendar, including promotions, feature launches, product launches, and seasonal campaigns.
• Oversee product visibility, collections, navigation, homepage, landing pages, and banners.
• Analyse trading performance including traffic, conversion, margins, sell-through, and stock.
• Forecast demand and work closely with operations on stock planning and replenishment.
• Collaborate with growth marketing on acquisition goals and campaign landing pages.
• Ensure onsite content is brand-aligned and supports product storytelling.
• Run A/B tests to improve conversion, UX, and onsite experience.
• Monitor competitors across pricing, category, promotions, and merchandising.
• Produce weekly and monthly trading reports with insights and actions.
• Collect data and key insights from various departments and CX to brief feature requests for the developers team.
• Analyse and create high-converting landing pages and optimise existing PDPs.

• Own ownership and execution of the full CRM and email marketing channel.
• Build and manage Klaviyo flows, including welcome, post-purchase, win-back, retention, and VIP.
• Plan and execute weekly email campaigns with clear commercial goals.
• Create segmentation strategies that improve engagement and conversion.
• Review and improve email deliverability, open rates, CTR, and revenue contribution.
• Work with creative teams to brief and deliver high-performing email content.
• Align CRM campaigns with product launches, promotions, and trading priorities.
• Analyse customer data, including cohorts, retention, purchase behaviour, and LTV.
• Use insights to identify opportunities to drive repeat purchase and reduce churn.
• Report weekly on CRM revenue, flow performance, and campaign results.

• Proven experience in e-commerce trading and CRM, ideally using Klaviyo.
• Strong analytical ability with skills in pulling data, spotting patterns, and making clear recommendations.
• Excellent understanding of Shopify, e-commerce merchandising, CRO, and analytics tools.