Head of Performance Marketing; B2B

Overview

Become a part of Pemo’s incredible team! We’re bold, collaborative, and ego-free. We challenge each other positively, encourage courageous decisions, and always aim high. We’re looking for a hands-on Head of Performance / Head of Growth to own and scale our paid acquisition engine end-to-end — from creative strategy and production to media buying, funnel/CRO, tracking, attribution, and reporting
.

This is a role for someone who is obsessed with targets
, thrives in experimentation, and can consistently turn cold traffic into qualified pipeline in a B2B funnel. You will work tightly with Sales under clear SLAs, operate at meaningful budgets ($100k+/month), and lead a small team of high performers.

What You’ll Own

• Pipeline growth from paid channels: plan, execute, and scale paid acquisition that drives qualified leads → MQL/MQR → SQL/SQR → Opportunity → Closed-won.
• Creative strategy + production: lead a high-velocity creative program, with a strong focus on performance video.
• Full-funnel conversion: landing pages, lead capture flows, funnel testing, and conversion optimization.
• Measurement + attribution: ensure tracking is solid, dashboards are trusted, and decision-making is data-driven.
• Sales alignment: define and operate strong Marketing–Sales SLAs to ensure lead quality and fast follow-up.

• Performance marketing ownership (full-stack)
• Own paid acquisition across Meta (Instagram), Tik Tok, Google Ads (Search-first);
  Linked In Ads is a plus.
• Build channel strategy, budget allocation, bid strategy, and scaling plans to hit monthly pipeline targets.
• Run rigorous experimentation: test angles, audiences, offers, landing page variations, and creative formats.
• Manage $100k+/month budgets with clear ROI logic and disciplined spending decisions.
• Creative strategy & output (video-first)
• Be the creative strategist behind performance outcomes — generate and validate new angles, messages, and hooks constantly.
• Build and maintain a rich performance ad portfolio (especially B2B):
• Live action productions
• UGC-style ads
• AI-assisted / AI-generated ads
• Write clear, conversion-driven scripts for talent/actors and for post-production execution.
• Give high-quality, detail-oriented feedback to editors: hook, pacing, structure, overlays, claims, CTA placement, ad blocks, etc.
• Use and optimize against performance creative metrics like hook rate, hold rate, scroll-stopping moments, tempo, and structured storytelling.
• CRO & funnel building
• Create and iterate landing pages and funnels from scratch (cold traffic focused).
• Own funnel performance: form completion, drop-offs, conversion rate, and lead quality feedback loops.
• Collaborate with design/dev (or use no-code where possible) to ship tests fast and frequently.
• Tracking, attribution & analytics
• Ensure tracking is reliable across channels, including server-side tracking where needed.
• Understand and operationalize multi-touch / multi-channel attribution and avoid single-channel bias.
• Handle form integrations, CRM hygiene, and data consistency (lead source, campaign mapping, lifecycle stages).
• Build or maintain reporting across tools (BI/reporting, dashboards, spreadsheets) to guide scaling decisions.
• Sales alignment & SLAs
• Work closely with Sales leadership to define:
• Lead qualification criteria (MQL/MQR/SQL/SQR taxonomy)
• SLAs for speed-to-lead and follow-up
• Feedback loops on quality and conversion to opportunity
• Ensure paid acquisition doesn’t just “generate leads,” but generates revenue-producing pipeline.
• Team leadership (player-coach)
• Lead and develop a small performance/growth team (and partners/freelancers as needed).
• Set a high bar for output quality, speed, accountability, and learning velocity.
• Build repeatable systems: creative pipeline, testing cadence, reporting rhythm, and growth playbooks.

• 8+ years of performance marketing experience, with strong proof of results.
• B2B performance marketing experience is a must (pipeline-driven, not just “leads”).
• Hands-on expertise with:
• Meta (Instagram) performance ads
• Tik Tok ads
• Google Ads (Search)
• Proven ability to produce or lead production of high-performing video ads (live action, UGC, and AI-assisted).
• Strong…