Integrated Planner

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* Job Description:

** Digital Media Planning
* Develop and execute comprehensive digital media plans that align with client objectives, brand strategy, and target audience behaviors.
* Lead end-to-end campaign planning across digital channels: platform selection, audience segmentation, budget allocation, scheduling, and execution oversight.
* Manage negotiations with digital vendors and platforms to secure optimal inventory and pricing.
* Oversee campaign activation, asset delivery, and performance monitoring to ensure timely, high-quality execution.
* Continuously analyze digital trends, competitor activities, and platform updates to inform strategic planning and drive innovation.
* Deliver in-depth campaign reporting with actionable insights and optimization recommendations.

Integrated Media & Strategic Planning
* Ensure seamless integration of digital strategies with broader media plans, including TV, OOH, social, and other traditional channels.
* Collaborate with strategy, creative, and data teams to deliver cohesive campaigns that are insight-driven and performance-oriented.
* Stay ahead of evolving consumer behaviors, particularly in digital, mobile, and video ecosystems, to enhance media effectiveness.

Stakeholder Management & Team Collaboration
* Serve as the go-to expert for all digital media matters, working closely with internal stakeholders, clients, and media partners.
* Mentor and support junior team members, fostering skills development and encouraging innovative thinking.
* Propose process improvements and planning tools to enhance operational efficiency and team collaboration.
** Requirements
* * Experience & Skills
* 3+ years of experience in digital media planning, preferably within an agency or media environment.
* Deep understanding of digital platforms including display, programmatic, search, social, online video, and e-commerce media.
* Proficient in digital planning tools, analytics platforms (e.g., Google Analytics, Meta Business Suite, DV360), and Microsoft Office (especially Excel and PowerPoint).
* Strong communication, presentation, and negotiation skills with media vendors and partners.
* Analytical thinker with a keen eye for detail and performance metrics.
* Proven track record of managing complex campaigns and delivering results under tight timelines.

Preferred Qualifications
* Experience in integrated media planning (digital + traditional).
* Background in handling FMCG, retail, or e-commerce clients is a strong advantage.
* Fluency in English (written and spoken) is preferred.
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* Location:

**** Brand:
**** Time Type:**全职
** Contract Type:**固定期限合同 (Fixed Term)
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