Digital Paid Media Specialist - DSP and CPA

We are seeking a highly skilled
Digital Paid Media Specialist
with strong expertise in
DSP advertising, CPA performance networks, and programmatic campaign management
. This role is ideal for someone who can build, optimize, and scale paid campaigns for products requiring
strict advertising compliance
, while driving measurable growth and acquisition.

You will lead end?to?end strategy and execution across
programmatic DSPs
and
CPA?driven affiliate channels
, ensuring optimal performance and maximum ROI.

• ?
  
  DSP & Programmatic Campaign Management
  Plan, launch, and optimize campaigns across
  leading DSP platforms
  (display, video, native, CTV/OTT, DOOH).
• Build custom audience segments using behavioral, contextual, and demographic insights.
• Execute retargeting, advanced bidding strategies, and funnel?based acquisition campaigns.
• ?
  
  CPA & Performance Network Management
  Manage
  CPA?based user acquisition campaigns
  through affiliate networks and direct publisher partnerships.
• Optimize partner performance, negotiate payouts, and maintain cost?efficient conversion flows.
• Monitor fraud, compliance, and traffic quality across all partners.
• ?
  
  Data, Insights & Optimization
  Continuously optimize campaigns for conversion rate, CPL/CPA, ROI, and traffic quality.
• Conduct A/B testing on creatives, landing pages, targeting groups, and bidding models.
• Generate performance dashboards and insights using analytics and attribution tools.
• ?
  
  Cross?
  
  Functional Collaboration
  Work closely with marketing, product, and compliance teams to ensure campaign alignment.
• Coordinate with influencers and publishers to support compliant user acquisition efforts.
• Ensure all media buying activities adhere to platform restrictions and regulatory guidelines.

• Required Qualifications
  3+ years of experience in
  DSP advertising, programmatic buying, or CPA performance marketing
  .
• Strong command of DSP platforms (DV360, Stack Adapt, Amobee, or similar).
• Proven track record managing
  CPA user acquisition
  and affiliate campaigns.
• Deep understanding of targeting, bidding, optimization, and attribution models.
• Proficiency in analytics tools (GA4, Looker Studio, DSP dashboards).
• Excellent communication, analytical, and project?management skills.

• Preferred Qualifications
  Certifications in Programmatic Advertising, Google Marketing Platform, or related fields.
• Experience managing campaigns for
  regulated or restricted?category products
  preferably
• Familiarity with GCC/UAE market dynamics and compliance guidelines.