Manager - Data Analyst

Overview

• Own and maintain all data pipelines supporting paid media reporting and analytics, ensuring reliability, scalability, and accuracy.
• Manage and validate data integrations via APIs across media platforms, analytics tools, and visualization environments.
• Oversee dashboard development and maintenance, ensuring client-facing visualizations are fully accurate, up to date, and aligned with agreed KPIs.
• Act as the primary quality-control owner for all data outputs, proactively identifying and resolving discrepancies or errors.
• Work closely with activation and ad operations teams to ensure correct backend trafficking, tagging, and tracking implementation across all campaigns.

• Own and manage the client’s Annual Media Planning Document, which includes yearly KPIs which is monitored and reported monthly to the client.
• Ensure KPIs are consistently reflected across planning documents, dashboards, and performance reports.
• Maintain historical performance benchmarks and ensure year-on-year comparability.

• Act as support for the client’s Customer Data Platform (CDP), ensuring first-party data is effectively leveraged across paid media.
• Support the activation, measurement, and optimization of first-party and audience-based media strategies.
• Translate complex first-party data outputs into actionable insights for planners and client stakeholders.
• Ensure data governance, consistency, and best practices are upheld when using customer data in paid media environments.

• Strong, hands-on understanding of paid media platforms and ecosystems.
• Proven experience working with:
• APIs and data integrations
• Data pipelines
• Visualization tools and dashboards
• Trafficking, tagging, and tracking frameworks
• Advanced, professional-level Excel skills (complex formulas, pivots, data validation, large datasets).

• Act as a trusted analytics partner to client stakeholders, confidently explaining data methodologies, KPIs, and performance trends.
• Collaborate closely with planning, activation, technology, and data teams to ensure seamless end-to-end delivery.
• Support senior leadership with analytical inputs for client presentations, reviews, and strategic discussions.
• Help establish and evolve analytics best practices within the planning team.
• Exceptional attention to detail with a track record of delivering accurate, error-free outputs.
• Strong communication skills, with the ability to translate data into clear insights for non-technical stakeholders and working collaborative within larger teams.

• Highly detail-oriented and methodical
• Passionate about data and continuous improvement
• Proactive problem-solver with strong ownership mindset
• Comfortable working in fast-paced, deadline-driven environments
• Collaborative and client-focused

• Seeks others  feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.

• 5+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within a media agency or complex client environment.

R-3862P-4387