Senior Digital Executive

Tools used: Shopify Plus, Elevar, GA4, GTM, Google Search Console

• Build and maintain tech roadmap aligned with HQ roadmap and local priorities
• Run weekly QA/bug checks across key flows (PLP/PDP, cart, checkout, payment, shipping)
• Lead enhancement tickets with the development agency (brief → prioritization → UAT → release validation)
• Monitor and improve site speed/performance (incl. Core Web Vitals)

• Own tagging and pixel governance via Elevar + GTM (client + server‑side where applicable)
• Ensure key events/conversions are tracked correctly in GA4
• Run tracking QA after releases and ahead of key moments; troubleshoot discrepancies

• Lead on the SEO agency management and coordination between Tech and global (scope, timelines, deliverables, performance follow‑ups)
• Follow up on SEO roadmap and ensure all optimizations are done
• Conduct continuous audits
• Align closely with HQ on SEO initiatives and governance
• Monitor Search Console (indexing, coverage, errors, performance)

• Manage feed agency to ensure feed health and compliance
• Ensure custom labels are regularly updated (novelties, best sellers, priorities)
• Create key‑moment custom labels (Ramadan/Eid, Festive, launches, gifting, etc.)

• Ensure optimum efficiency of website apps
• Manage subscriptions and payments

• Lead on all website enhancements and localise the global development roadmap to suit our platform
• Responsible for setting and managing all website trackers

• Own all website content uploads on Shopify Plus (homepage, banners, landing pages, navigation) in alignment with the marketing calendar
• Ensure timely product listing and pricing upload
• Update VM/digital shelf monthly (or as needed) based on launches and key moments
• Continuously improve PLPs/PDPs (content, UX, discoverability, conversion drivers)

• Lead on timelines of implementation
• UTM testing for all new functionalities
• Ticket management, website bugs and overall website housekeeping

• Operations (UAE & KSA)
• UAE: order fulfillment, stock and pricing execution
• KSA: coordinate stock uploads

• Ensure daily orders fulfillment via Carryo
• Manage all orders returns, in coordination with the WH and last mile team

• Forecast for all products, samples, GWPs etc.
• UAE & KSA weekly replenishment
• Proactively flag OOS risks, low stock coverage, blocked SKUs, and launch readiness gaps

• Report on website performance with Tech and SO KPI’s
• Set and track monthly targets: revenue/sales, orders, sessions/traffic, CR, AOV (results, insights, actions, risks)
• Build website strategy presentation(s) as required

• Manage budgets for development agency, SEO agency, and feed agency
• Track spend vs scope, ensure delivery quality, and flag budget risks early
• Set website targets in collaboration with the commercial team
• Tracking of monthly SO