Web Content & E-Merchandising Specialist

Do you wish to join the House of Dreams?

In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.

You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:

Craft together with joy

Lead with audacity

Cultivate Triumphant inclusivity

Commit and act to re-enchant the world.

Design your dreams with Dior.

We are seeking a proactive and detail-oriented Web Content & e-Merchandising Specialist to join our regional E-business team in Dubai and support our continued e-commerce acceleration. This pivotal role will be instrumental in maintaining and optimizing  across key markets in the region, ensuring a cohesive and elevated online experience that aligns with global brand standards while remaining relevant to our local audiences.

Reporting to the E-commerce Manager, the successful candidate will be responsible for content management, merchandising strategies implementation, quality assurance, and coordinating key digital campaigns and offerings, with a strong emphasis on business growth and user experience.

While content contribution is at the core, this role also involves collaborating with headquarters’ e-merchandising team and supporting SEO and CRO efforts to ensure content effectively drives business objectives.

• Actively contribute, adapt, and publish content (text, imagery, video) through the CMS on  and its associated digital tools (e.g., Virtual Try-On experiences) for several different local markets, ensuring it is aligned with brand guidelines and global standards while resonating with our local audiences.
• Coordinate content translations and adaptations with local market teams and agencies, managing timelines for campaign launches and content updates.
• Ensure on-time go-live of monthly novelties and content updates maintaining campaigns in the PIM and in Salesforce backend

• Collaborate closely with local teams to execute digital campaigns, ensuring timely content deployment and offer activation.
• Manage the integration and promotion of generosity offers (e.g., CRM initiatives, sampling, Gifts With Purchase - GWP) optimizing their visibility and effectiveness.

• Perform rigorous QA on website pages and functionalities post-deployment, identifying and resolving content, display, or localization issues specific to each market.
• Implement necessary local adaptations to website elements to enhance user experience and cater to regional preferences.
• Support the E-commerce Manager in developing and implementing data-driven e-merchandising strategies to optimize product visibility, cross-selling, and up-selling opportunities across the website.
• Contribute to the continuous optimization of product pages, landing pages, and category pages for maximum impact.
• Analyze product performance and customer journeys to make informed recommendations that boost online business performance and conversion rates.
• Utilize and manage content within our various digital platforms, including Content Management Systems (CMS) and e-commerce platforms.
• Demonstrate a strong working knowledge of Salesforce backend functionalities, particularly concerning campaign management, to support digital initiatives effectively.

• Work in close partnership with the Traffic Acquisition Specialist to implement on-page SEO best practices (e.g., keyword integration, meta descriptions, title tags, internal linking) as part of content publishing.
• Assist in technical SEO audits as requested, providing support for content-related optimizations.
• Ensure that content and layout optimizations are aligned with CRO strategies and A/B Tests to maximize user engagement and conversion rates

• Monitor operational website performance, page load times, and content display across devices, escalating technical issues to the IT/Development team as needed.
• Provide basic reports on content performance (e.g., page views, time on page) for internal reviews and continuous improvement.

Education:

• Bachelor's degree in Digital Marketing, Web Development, E-commerce or a related field.

Experience:

• Proven experience in web content management, e-merchandising, digital marketing, or an equivalent role. Experience of using Salesforce Storefront Reference Architecture (SFRA) is a plus

Technical & Platform

Skills:

• Proven proficiency with Content Management Systems (CMS), Product Information Management (PIM) and e-commerce platforms.
• Strong working knowledge of Salesforce backend (e.g., Commerce Cloud, Marketing Cloud) is highly desirable.
• Understanding of web…