Heroiks MENA is the regional arm of Heroiks Group, France’s #1 independent communications group. We support brands across retail, travel, and fintech across the full media value chain. AI is central to what we do. It is embedded in how we plan, strategise, activate, and report. Through Versus, the Group’s AI-powered creative agency also based in Dubai, media and creative are delivered together for the same objectives
The Role :We are building the agency of the future, and this role sits at the centre of it.
At Heroiks MENA, SEO is not a silo. It is a growth lever that sits alongside paid media, programmatic, and measurement as part of an integrated approach to client performance.
As an SEO / GEO Consultant, you will own organic search and generative engine optimisation strategies for clients across the MENA region. You will be a business partner to your clients, connecting organic performance to commercial outcomes, not just rankings. You will be embedded in a global, award-winning, cross-functional SEO and GEO team, working alongside specialist leads in Technical SEO, Content, Authority, and GEO.
You will also have access to proprietary AI tools developed at group level. This is a demanding, fast-paced role across multiple clients, languages, and priorities. You will present to clients, lead strategic recommendations, and be accountable for results. You will report to the SEO Lead.
Technical SEO (alongside Tech Lead) :
- Lead technical SEO for site migrations, platform changes, and multi-market launches.
- Ensure implementation of recommendations with client development teams and monitor technical health proactively.
- Guide multi-language content strategy with SEO and GEO principles, covering Arabic and English content optimisation, localisation, and right-to-left considerations.
- Develop content briefs, keyword strategies, and optimisation roadmaps aligned with client business objectives and local search behaviour.
- Evaluate content performance across languages and iterate based on data.
- Develop and execute link building and digital PR strategies for MENA markets, including Arabic media outreach and regional partnership opportunities.
- Monitor backlink profiles, competitive authority landscapes, and the relationship between authority signals and GEO visibility.
- Develop strategies to optimise brand visibility across AI-powered search including ChatGPT, Perplexity, Google AI Overviews, and emerging platforms.
- Work on entity optimisation, structured data for AI consumption, citation tracking, and knowledge panel strategies.
- Run prompt testing to understand how client brands surface in AI-generated responses and identify gaps.
- Stay at the forefront of how generative AI is reshaping search behaviour in both English and Arabic.
- Align organic strategy with paid media, programmatic, and measurement for cohesive client delivery.
- Leverage Heroiks’ proprietary SEO and GEO AI tools to accelerate audits, research, optimisation, and reporting. Apply deep expertise to evaluate and quality-control AI-generated outputs.
- Connect with Heroiks’ global SEO and GEO team for international best practices, tooling, and insights.
- Propose and run test-and-learn experiments across technical, content, authority, and GEO. Measure results and iterate.
- Go beyond rankings and traffic: connect organic performance to client business outcomes including revenue, lead generation, and customer acquisition.
- Build performance reports that deliver actionable insights across SEO and GEO. Present findings directly to clients.
- Contribute to client QBRs with narrative-driven analysis that ties organic activity to business impact.
- 4–6 years of hands‑on experience in SEO with demonstrated depth in technical SEO, content strategy, and organic growth.
- This is a specialist role. We are looking for genuine expertise, not someone who has done a bit of SEO alongside other disciplines.
- Strong understanding of generative engine optimisation and how AI-powered search is changing brand visibility.
- Experience with Arabic SEO, multi-language setups, and MENA search…
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