Digital Marketing Ecommerce Specialist

Overview

Location:

Dubai, UAE

Experience:

6–10 years (GCC experience required; retail/e-commerce preferred)

Reports to:

Operations Manager

Type:
Full-time (on-site)

Role

Summary:

Own the full digital growth engine—strategy + hands-on execution—across social, content, paid media, SEO, email/CRM, analytics, and e-commerce launch & growth. Lead cross-functional initiatives that tie digital performance directly to revenue and in-store footfall.

• Digital Marketing Specialist (E-commerce Focus) —
  
  Position Overview:
  
  Seek a highly skilled Digital Marketing Specialist with a strong emphasis on e-commerce, specifically in the retail and luxury retail sectors within the GCC region, particularly Dubai and Saudi Arabia. This role demands a technical expert who can execute digital marketing strategies effectively, focusing on driving sales and generating leads through various online platforms.
• E-commerce Strategy Implementation:
  Develop and execute comprehensive digital marketing strategies aimed at boosting online sales for retail and luxury products within the GCC, Dubai, and Saudi Arabia.
• Meta Ads Management:
  Create, manage, and optimize Meta (Facebook and Instagram) ad campaigns to enhance product visibility and sales.
• Tik Tok and Google Ads:
  Develop and manage advertising campaigns on Tik Tok and Google Ads, focusing on targeted marketing to drive traffic and conversions.
• SEO and SOO Optimization:
  Implement SEO and SOO strategies to improve website ranking and visibility, ensuring maximum organic traffic.
• Lead Generation:
  Design and execute lead generation campaigns to build a robust customer database and drive sales conversions.
• Technical Tools Utilization:
  Employ the latest AI tools and digital marketing technologies to enhance campaign efficiency and effectiveness.
• Performance Analysis:
  Monitor, analyze, and report on the performance of all digital marketing activities, adjusting strategies as needed to achieve sales targets.
• Collaboration and Innovation:
  Work closely with the sales and creative teams to align marketing strategies with overall business objectives and market trends.

• Proven experience in digital marketing, specifically within the e-commerce sector, with a strong portfolio of successful campaigns in the GCC region.
• Expert in Meta Ads, Google Ads, Tik Tok ads, SEO, and SOO.
• Proficiency in using AI tools for digital marketing, such as ChatGPT, DALL
  · E, GPT-3, GPT-4, and other relevant technologies.
• Strong analytical skills and experience in campaign performance analysis and optimization.
• Ability to work independently and execute strategies without direct managerial oversight.
• Excellent communication skills and a proactive approach to problem-solving.
• AI Application Experience (Mandatory):
• ChatGPT (GPT-4/5 level)
• Surfer
  
  SEO / SEMrush AI — Traffic + SEO + Google Ranking Engine
• Build annual/quarterly digital growth plans, OKRs, and testing roadmaps aligned to CEO priorities.
• Own digital P&L inputs: budget allocation, forecasting, and performance targets.
• Hire, coach, and lead a small team (performance, content/UGC, CRM); manage agencies/vendors.
• Social & Content:
  Own channel strategy (IG, Tik Tok, You Tube, Linked In, Snapchat) and content calendar.
• Direct creative/UGC briefs; enforce brand guidelines; oversee community management and escalation.
• Coordinate PR, influencers, and creator partnerships (usage rights, whitelisting).
• Paid Media:
  Plan/launch/optimize Meta, Google, Tik Tok, Snapchat (full-funnel, remarketing, CAPI).
• Run structured testing (audiences, offers, creatives, landing pages) and scale winners to ROAS targets.
• E-Commerce & Marketplaces:
  Lead go-lives and growth on Shopify/Woo Commerce and marketplaces (Amazon.ae/Noon).
• Oversee catalog feeds, PDP quality, merchandising, promo calendar, CRO, and payment/shipping integrations.
• Drive O2O: attribute digital to store footfall; coordinate store activations and promos.
• SEO / ASO:
  Own keyword strategy, technical hygiene, content pillars, link building; track share of voice.
• Email/CRM & Loyalty:
  Grow lists, segment audiences; build automations (welcome, abandon, win-back, post-purchase).
• Integrate CRM with POS/loyalty for…