Assistant Digital Marketing Manager at Waldorf Astoria International Financial Centre

Assistant Digital Marketing Manager

Waldorf Astoria Dubai International Financial Centre (Job Number: HOT0

CKM7)

Dubai International Financial Centre, Dubai, 74777

The Assistant Digital Marketing Manager leads the hotel’s digital vision, translating strategy into impactful campaigns that drive visibility, performance, and revenue while reflecting the sophistication and prestige of a Forbes Five‑Star luxury property.

• OTA & Distribution Management – Oversee content and performance across , Expedia, Trip Advisor, Sojern, Sabre, Hilton Elevate, meta‑search channels, and associated apps; maintain listings with accurate information, imagery, and brand consistency; support promotions and rate strategies to maximize visibility and bookings.
• Website & Content Management – Maintain and update the hotel website, apps, and digital platforms including Content Gateway, ICE Portal, Seven Rooms, Simplify, digital screens, and gift certificate portals; ensure all content, photography, and offers meet brand standards; support digital storytelling through imagery, copy, and layouts.
• SEO & Search Performance – Implement on‑page and technical SEO practices; use Google Search Console and other tools to monitor keyword performance; coordinate with the Marketing team to integrate best practices into campaigns and content.
• Analytics & Reporting – Track digital performance via Google Analytics, Search Console, and internal dashboards; prepare ROI, OTA traffic, and campaign performance reports.
• Paid Media & Advertising – Execute paid media campaigns across Meta Ads, Google Ads, and programmatic platforms; monitor budget spend, targeting accuracy, and campaign effectiveness; support creative development for digital ads.
• Market Insights – Monitor competitor activity; stay updated on digital marketing trends in luxury hospitality; provide recommendations to improve online presence and guest engagement.

• Strong understanding of OTA platforms, third‑party apps, and luxury brand representation online.
• Proficient in digital marketing tools:
  Meta Ads, Google Ads, programmatic platforms, and SEO tools.
• Hands‑on experience with website management, CMS, Google Analytics, Google Search Console, and content gateways.
• Knowledge of SEO, on‑page and technical optimization, and online user experience.
• Ability to analyze digital campaigns, track ROI, and provide actionable insights.
• Project management skills for planning and executing digital campaigns and website updates.
• High attention to detail and ability to produce high‑quality digital content.
• Self‑motivated, highly enthusiastic, and adaptable to industry trends and emerging technologies.
• Demonstrated ability to manage multiple priorities, meet tight deadlines, and perform in a fast‑paced environment.
• Team player with a positive attitude, committed to maintaining the hotel’s luxury brand standards online.
• Previous experience in a luxury hotel in the UAE (preferred).
• Professional Certificate, Diploma, Bachelor’s Degree or Professional Degree in Marketing / Advertising / Media or equivalent.