Assistant Manager, Digital Acquisitions; UAE National

Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features and services.

CBD has been recognized as the number one bank in the UAE on the Forbes list of The World’s Best Banks 2022.

As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile.

Responsibilities

• Digital Customer Journey Management:
  Leverage analytics and customer drop-off insights to identify friction points and opportunities for conversion improvement.
• Digital Campaign Management:
  Plan and execute targeted, data-driven campaigns (push notifications, emails, SMS, in-app messages) to improve digital onboarding, product discovery and cross-selling as well as customer retention for digitally passive customers. Manage loyalty programs and digital rewards initiatives.
• Digital Channel Ownership:
  Oversee customer engagement across key digital touchpoints including mobile banking apps, web portals, chatbots, and social media. Collaborate with product, IT, Design and CX teams to ensure seamless digital experiences.
• Analytics and Reporting:
  Monitor and track KPIs such as customer digital conversion rates, app usage, retention rates, and campaign ROI. Provide regular reports with insights and recommendations for digital journeys optimization.
• Innovation and Trends:
  Stay updated on digital banking trends, emerging technologies (e.g., AI personalization, conversational banking), and competitive benchmarks. Suggest and implement new tools and tactics to enhance customer activity in digital channels.
• Compliance:
  Ensure all digital interaction activities comply with UAE banking regulations and data privacy laws.

• Experience (2 - 4 years) in Digital Campaign management, Digital Engagement, Digital Marketing preferably in in Fintech of Financial Services environment, with a track record of success in Digital Sales or Acquisitions.
• Minimum of bachelor’s degree in digital marketing, Digital Engagement/Media, Communications, Information /Marketing Technology or related field.
• At least 2 years of experience working specifically with digital platforms such as mobile apps, online banking portals, or omni-channel CRM systems.
• Hands-on experience managing digital customer lifecycle, personalized communication, and data-driven targeting.
• Demonstrated success in increasing digital adoption and acquisitions through customer journey optimization, segmentation, and campaign management.
• Understanding of customer journey mapping, persona development, and touchpoint optimization.
• Proficiency with CRM systems, marketing automation tools, and digital analytics platforms (e.g., Adobe Experience Cloud, Google Analytics), and dashboards (e.g., Power BI, Tableau).
• Understanding SEO, SEM, content management systems (CMS), email marketing, mobile acquisition strategies, and social media engagement.
• Preferably understanding of banking/fintech concepts, products, procedures and operations.
• Understanding of agile methodologies, and experience with agile tools such as JIRA or Azure Dev Ops.
• Familiarity with UAE Central Bank regulations, data privacy laws (e.g., UAE Data Protection Law), and compliance in the banking sector.
• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience working in cross-functional teams with IT, UX/UI, analytics, compliance, marketing, and product departments.