Technical Systems Engineer; Zoho CRM, Webflow Development, SEO and AI Optimization

Job Title:
Technical Systems Engineer (Zoho + Webflow + SEO and AI optimization)

Location:

Dubai, UAE (On-site)

Employment Type:

Full-time

Salary:
Competitive, based on experience

Masterminds Education is an international, neuroscience‑led micro‑school network with campuses in the UAE and the United States. Our vision is to combine the highest standards of personalized education with advanced technology, structured digital systems, and secure infrastructure.

We are now entering a major expansion phase and are strengthening our core systems, including CRM architecture, Webflow platform development, scalable SEO frameworks, AI‑driven search optimization strategies and enterprise‑level integrations.

We are seeking a Technical Systems Engineer who can develop, optimize, integrate, and oversee these systems while supporting the organization’s long‑term digital roadmap and operational efficiency.

This role is ideal for a highly technical professional who is comfortable building structured systems, integrating them into a cohesive digital infrastructure, optimizing digital assets for performance and search visibility, and coordinating external vendors when required.

You will be responsible for:

• Architecting and developing Zoho CRM workflows, structures, automations
• Developing and managing Webflow websites and platform logic
• Executing and maintaining technical SEO across all properties
• Implementing AI‑driven SEO optimization strategies and structured data frameworks aligned with modern search algorithms (including AI‑powered search engines)
• Maintaining integrations and automation between core systems
• Coordinating vendor‑led cybersecurity implementation and monitoring
• Managing external technical projects to ensure alignment with internal architecture

This is a hands‑on senior role requiring ownership, system thinking, and the ability to build and maintain scalable digital infrastructure for a fast‑growing global education company.

• Develop and own the full Zoho CRM structure (pipelines, modules, workflows, automations, layouts, permissions).
• Create and maintain Deluge scripts, API connections, Engineer routing, scoring systems, and dashboards.
• Build and maintain integration between CRM, Webflow, and other core systems.
• Establish long‑term CRM scalability, data governance, and documentation.
• Ensure clean lifecycle tracking and reporting across territories.

• Build and maintain Webflow pages, CMS structures, and logical frameworks.
• Connect Webflow forms and workflows to CRM and automation pipelines.
• Implement performance optimization and best practices.
• Add custom code when required for advanced functionality.

• Conduct technical SEO audits across Webflow sites.
• Optimize site architecture, internal linking, structured data (Schema markup), and crawl logic.
• Implement on‑page SEO standards (meta structure, canonical tags, H‑tag hierarchy).
• Optimize Core Web Vitals and page speed.
• Manage XML sitemaps, robots.txt, indexing controls, and Search Console.
• Develop scalable SEO structures for multi‑location and multi‑program growth.
• Ensure SEO best practices are embedded into Webflow builds from the ground up.
• Implement AI‑focused SEO strategies to optimize for AI‑powered search engines and generative search experiences (e.g., AI Overviews, conversational search results).
• Structure content and schema to enhance discoverability in large language model (LLM)‑driven search ecosystems.
• Develop entity‑based SEO architecture to strengthen semantic authority and topical depth.
• Optimize content frameworks to improve visibility in AI summaries and answer‑engine results.
• Leverage AI‑assisted tools for content analysis, keyword clustering, competitive gap analysis, and predictive search modeling.
• Establish structured data strategies aligned with emerging AI search ranking signals.
• Continuously monitor algorithm updates, including AI‑influenced ranking changes, and adapt technical strategy accordingly.

• Maintain and optimize integrations between…