Growth Marketing Strategist | Ecommerce ROAS Mastery

Founded in Dubai in 2011, Brewing Gadgets is one of the Middle East’s leading specialty coffee equipment businesses, serving both home brewers and coffee professionals across the GCC and India.

We operate across multiple ecommerce properties, multiple brands, multiple customer segments, and multiple markets. As the business grows, so does the complexity of customer acquisition, conversion, retention, and ecommerce performance. We are now looking for a commercially minded, highly organized, KPI-driven Performance Marketing & Growth Specialist to help drive the next phase of growth.

This is a high-accountability role for someone who enjoys complexity, takes ownership, and wants to build something meaningful.

The role

This is not a role for someone who simply launches campaigns.

You will be responsible for driving measurable commercial growth across multiple ecommerce properties and brands.

Your focus will include:

• Customer acquisition
• Revenue growth
• Return on ad spend (ROAS)
• Customer acquisition cost (CAC)
• Conversion rate improvement
• Funnel optimization
• Retention and repeat purchase growth
• Search visibility across traditional and AI-driven search environments

You will work closely with ecommerce, content, design, and leadership teams to improve commercial performance.

This role is based full-time at our office in Dubai Silicon Oasis.

What you will own

Performance marketing

You will own paid media strategy, optimization, testing, reporting, and performance.

Hands-on experience with the following platforms is essential:

Paid media:

• Google Ads
• Google Shopping
• Performance Max
• Google Search Ads
• Google Display Network
• You Tube Ads
• Tik Tok Ads
• Linked In Ads

Analytics and performance tracking:

• Google Analytics 4 (GA4)
• Google Search Console
• Meta Pixel
• Conversion APIs (CAPI)
• UTM tracking
• Funnel analysis
• Looker Studio or equivalent reporting tools

Optimization and growth:

• Semrush and/or Ahrefs
• Microsoft Clarity and/or Hotjar
• A/B testing
• Conversion Rate Optimization (CRO)
• Landing page optimization

You will be expected to:

• Build, optimize, and scale campaigns
• Improve ROAS and acquisition efficiency
• Reduce customer acquisition costs
• Identify performance bottlenecks
• Conduct A/B testing and growth experiments
• Build audience segmentation strategies
• Create clear performance reporting for leadership
• Make commercially sound decisions using data

SEO, AEO and GEO

Strong SEO capability is essential. But you must also understand where search is heading.

Experience with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) is highly advantageous.

You should understand how brands increasingly appear in:

• Google AI Overviews
• ChatGPT
• Gemini
• Perplexity
• Other AI-driven search environments

You must be able to demonstrate measurable case studies where your work improved:

• Organic traffic
• Rankings
• Revenue

Hands-on understanding of the following is important:

• Technical SEO fundamentals
• Ecommerce SEO
• On-page SEO
• Internal linking

Klaviyo and lifecycle marketing

Experience with Klaviyo is essential. This is a non-negotiable requirement.

You must have hands-on experience building and managing:

• Automated flows
• Post-purchase flows
• Win-back campaigns
• Lifecycle marketing automation
• Email campaign planning and execution

You must be able to demonstrate measurable success through real case studies, including impact on:

• Repeat purchase rate
• List growth

Candidates who cannot demonstrate measurable success with Klaviyo should not apply.

What we are looking for

You are:

• Highly organized
• KPI-driven
• Deadline-driven
• Commercially minded
• Analytical
• Detail-oriented
• Professional in how you conduct yourself
• Calm under pressure
• Comfortable with accountability
• Structured in your approach to work
• Able to manage complexity without becoming reactive

You take ownership.

You identify problems early.

You do not wait to be chased.

You think commercially, move quickly, and care about outcomes.

You must have:

• Minimum 5 years of hands-on ecommerce performance marketing experience
• Strong experience managing meaningful monthly media budgets
• Deep expertise across Meta and Google ecosystems
• Demonstrable Klaviyo success stories
• Demonstrable SEO success stories
• Strong CRO (Conversion Rate Optimization) experience
• Strong working knowledge of Shopify…